About Tom
French
Native or bilingual
English
Fluent
German
Conversational
Experience
- đ GrowthCanal đFounderCONSULTING AND AUDITSFebruary 2021 - Today (5 years and 6 months)Lyon, Franceđ https://growthcanal.fr/đđĄ Creation of personalized and tailor-made B2B prospecting files. With these files, you can effectively target your prospects and increase your chances of converting them into clients.đĄ Multichannel prospecting via:- Briefing to define the necessary elements from a back-office perspective.- Enrichment of your database with up-to-date information (landline phone, email, LinkedIn URL, email bounce management).- Definition of a high conversion rate scenario.- Preparation of messages adapted to the target audience.- Possible creation of a landing page by you for faster conversion.- Implementation of the necessary tools for good email deliverability.- Management of messages from my end or yours (to be defined).- If managed by you: a short training will be provided.- Report of results at the end of the first month.đĄ Management of your CRM for optimized use by your sales team or yourself. I will support you in managing your prospecting until the conversion of your sales funnel.In summary, my services allow you to effectively target your prospects, stand out from the competition, and save time to focus on what matters most: sales.
- France EDLAcquisition ManagerREAL ESTATEApril 2023 - August 2024 (1 year and 3 months)Lyon, FranceInbound and Outbound Strategies: Development and execution of acquisition strategies to attract new prospects (inbound) and actively prospect for new business opportunities (outbound).Digital Marketing: Management of online marketing campaigns, including paid advertising, natural referencing (SEO), content marketing, and social media to generate qualified leads.Active Prospecting: Identification, targeting, and proactive contact of real estate agencies, co-ownership managers, and other potential clients to establish business relationships.Lead Conversion: Implementation of effective conversion processes to turn prospects into clients, using tactics such as lead nurturing (email...) and segmentation.Campaign Management: Creation, launch, and monitoring of marketing campaigns to promote France EDL's products and services.Performance Optimization: Use of data analysis to evaluate campaign results, identify trends, and adjust strategies accordingly.Client Relations: Maintaining positive relationships with current and former clients to foster loyalty and referrals.Competitive Intelligence: Constant monitoring of the real estate market to adapt to industry trends and developments.Continuous Innovation: Seeking new approaches and technologies to stay at the forefront of customer acquisition and real estate marketing.Growth Objective: Contribution to France EDL's growth by expanding the client base and increasing revenue.
- RecomGrowth MarketerPRESS AND MEDIAJune 2022 - April 2023 (10 months)Lyon, FranceReCom specializes in B2B multichannel commercial prospecting.My role involves integrating and configuring sales support tools used by the sales team for our multichannel prospecting campaigns targeting startups.ă» Prospecting file creationă» Configuration of digital tools and automated scenarios (Email marketing strategy, Sales Automation, Social Selling)ă» Trigger marketing, marketing automationă» Analysis and optimization of lead generation flows and toolsă» CRM integration and managementă» Support and training for business developers on the prospecting tools used
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Education
- đ Digital Marketing MBA - ISEG đIseg2020- StratĂ©gie de Prospection Digitale - Optimisation de Conversion - Analyse de DonnĂ©es en Prospection - Gestion de Campagnes Multicanales - MaĂźtrise des Outils de Prospection - CRM (Gestion de la Relation Client) - Analyse de RĂ©sultats de Prospection - Gestion AvancĂ©e de Projets Marketing - Utilisation de Plateformes Publicitaires - DĂ©veloppement de ScĂ©narios de Conversion - RĂ©fĂ©rencement Naturel (SEO) - RĂ©fĂ©rencement Payant (SEA) - StratĂ©gie de Contenu Digital - Marketing par E-mail et Gestion des Rebonds - CrĂ©ation de Landing Pages Performantes
Certifications
- Hubspot Marketing Hub Certification - CRMHubspot certification2024