Description

A dynamic Growth Marketing Leader with 9+ years of experience transforming startups and driving strategic marketing initiatives. Proven track record of:

- Leading Ruuby to first-time profitability, achieving 45% YoY net revenue increase

- Launching Wrisk from pre-product to 20,000 customers and Series A funding

- Establishing high-performing marketing teams at Mediareach and across multiple organisations

- Delivering performance marketing campaigns for major clients including BMW, MINI, NHS, and World Remit"

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 10km)

Wecandoo
On Malt
Growth Strategist
May 2024 - January 2025 (8 months)
Worked helping launch Wecandoo UK into the UK, managing their marketing budget and paid channels.
Google AdWords Growth hacking Instagram Marketing Facebook Marketing
Ruuby
Head of Growth
HEALTH AND WELLNESS
October 2022 - Today (3 years and 8 months)
London, UK
As Head of Growth, drove company-wide strategy across marketing, product, and operations:

- Transformed company from £20k monthly burn to first-time profitability

- Led comprehensive performance marketing efforts, including ASO, affiliate, and referral marketing
- Established robust data tracking framework with advanced analytics dashboards
- Spearheaded European expansion and multiple product optimisation initiatives
- Achieved 3x revenue growth, supporting successful Series A funding round
Growth hacking Growth Strategy Social media Pay Per Click Advertising
Mediareach Advertising
Growth Marketing Lead
E-COMMERCE
September 2020 - September 2022 (2 years and 1 month)
London Metropolitan Area, UK
Growth Marketing Lead at Mediareach:

- Led performance marketing team of 5 digital marketing professionals
- Delivered G2 award-winning campaign for NHS
- Managed campaigns for diverse clients including NHS, Royal Voluntary Society, Enterprise Rent-A-Car, MoneyGram, and World Remit
- Planned and executed digital channel strategies across PPC, Paid Social, SEO, Display, and YouTube advertising
- Managed monthly campaign budgets exceeding £150k
Social media Paid Social Growth Strategy Growth hacking

Check out Tom's experience

Mattia

Wecandoo

Reviewed on 4/3/2025

I couldn't recommend Tom enough. He is passionate, motivated and highly KPI oriented. He was given the mission to Kick-Start a branch of my company in the UK, and was able to divide the Acquisition Costs by 3 in less than 6 months. Appart from doing his mission, he also was very proactive: content creation, cold emailing, new channels launched... He is a team player and I would work with him again if given the opportunity

Mattia Sarfati and 2 other people have recommended Tom

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

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Bachelor of Arts
The University of Manchester
2014
Bachelor of Arts (BA), Business Studies

Google Squared Certification in Digital Marketing
Squared Online
2017
Advanced Conversion Tracking
PPC Mastery
2024

Tom's certifications are only visible to Malt Community members

Tom Barton

Growth Marketing Consultant | Paid Ads Specialist

About Tom

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Mattia

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