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Tomás MattheusTM

Tomás Mattheus

Paid Media & AI Automation Specialist

€200/day
Rosario, AR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tomás

I am a specialist in Paid Media and Artificial Intelligence implementation for companies that want to turn their advertising investment into real customers. I design and execute end-to-end acquisition systems that combine Meta Ads, Google Ads, AI automation, and advanced technical tracking.

What problems do I solve? Companies investing in advertising without clear ROI, leads lost due to lack of follow-up, overloaded teams handling basic inquiries that a chatbot could manage, and dashboards that don't show what matters.

My differentiator: I come from software development before specializing in marketing. This allows me to implement advanced technical tracking (Pixel, Conversion API, server-side, GA4, GTM), connect platforms with Make / n8n / Zapier, and automate complete commercial processes without relying on an external developer.

Types of projects I usually manage:
— Audit, setup, and ongoing management of Meta Ads and Google Ads campaigns
— Implementation of AI chatbots on WhatsApp Business to qualify leads
— Automation of commercial pipelines (lead → CRM → follow-up → sale)
— AI-powered content generation at scale (posts, reels, ad creatives, copies)
— High-converting landing pages with integrated tracking
— Reporting dashboards in Looker Studio

I work 100% remotely from Argentina with flexible hours for European clients. I accept one-off projects with fixed budgets and monthly retainers.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • HQL Agency
    Founder & Lead Specialist
    January 2022 - Today (4 years and 7 months)
    — Portfolio of over 45 managed accounts in e-commerce, professional services, construction, technology, and legal sectors.
    — Over €1M in accumulated optimized advertising investment with an average ROAS of 5.2×.
    — Implementation of AI qualification chatbots (GPT-4o + WhatsApp Business API) in over 10 active clients.
    — Average reduction in CPL of 38% in the first 90 days on inherited accounts.
  • Empresas en Estados Unidos
    Operations & Marketing Lead
    January 2020 - January 2022 (2 years)
    Ny, VR, Sweden
    (food service, digital management, operational reporting, and customer support.
    — Investment Group: marketing, internal process automation, and operations.
  • WASS Apparel
    Founder
    January 2018 - January 2021 (3 years)
    — Own brand with in-house production, e-commerce, and fully managed paid media campaigns.
    — Design, branding, textile production (DTF, DTG, screen printing), customer service, and logistics operations.

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Education

  • Bachelor of Marketing
    Universidad Abierta Interamericana
    Licenciatura en Comercializacion
  • Bachelor of Business Administration
    Universidad Nacional de Rosario
    2024
    Licenciatura en Administración

Skill set

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