Freelancer profile translated to English.
Back to original languageAbout Tom
Creative Strategist and Growth Marketing
UGC Advertising, Market Analysis, Media Buying, Emailing (Klaviyo)
I offer innovative advertising strategies and impactful emailing campaigns, as a freelancer or through my agency Alta Ads:
⚡️ Specialized in Data Driven UGC advertising, static and motion design, I create adapted content after data analysis to maximize effectiveness.
✍🏻 Emailing expert, particularly on Klaviyo, I develop lead generation strategies and adapt easily to other tools.
💸 I also manage your brand's media buying if needed on platforms like Facebook and TikTok ads, ensuring optimal use of your advertising budget.
My team combines creativity and in-depth market analysis for engaging and converting campaigns.
We therefore offer personalized services in creative strategy, emailing, or media buying;
🔑 The Complete 21-Day Process 🔑:
💻 Days 1-7:
Audit, Benchmark, Market Research, Objective Definition, Client Onboarding, Creator Sourcing.
🎥 Days 8-14:
Script, Storyboard, Production, and Post-production.
🚀 Days 15-21:
Client Validation, Campaign Launch, Evaluation, and Planning for scaling.
Why Choose Me?
👨🏻💻 Diverse Expertise: Comprehensive coverage of D2C marketing, UGC advertising, emailing, and media buying.
🧢 Personalized Approach: Tailored solutions for your brand.
🎯 Results-Oriented: Commitment to measurable results and rigorous, transparent follow-up.
🔔 Take advantage of a free audit and a personalized creative strategy structure with no obligation 🔔
In summary, you have nothing to lose by exploring what I can offer your brand.
At worst, you'll have gained valuable advice and made a great human connection! 😉
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris 13e Arrondissement (up to 50km)
Experience
- auto-entrepreneurSocial Ads ConsultantE-COMMERCEJanuary 2023 - July 2023 (6 months)Paris, FranceAs an independent creative consultant, I have collaborated with 7 brands, primarily in e-commerce and various B2C sectors. My specialty? Transforming their direct marketing and boosting their conversion rates through tailor-made strategies and measurable results.Overview of Missions:Analysis and Personalization: Each project begins with a detailed analysis of the brand's specific needs and its audience, allowing for the creation of personalized direct marketing strategies.Targeted Advertising Campaigns: I designed and executed campaigns on platforms like Facebook and Instagram Ads, prioritizing creativity and innovation, guided by data analysis.Sales Funnel Optimization: I reviewed and improved sales funnels, integrating email marketing tactics and CRO principles to enhance performance.Performance Measurement and Analysis: I used advanced analytics tools to track essential KPIs, adjusting strategies to maximize impact.Collaboration and Feedback: Close collaboration with clients' marketing teams and providing regular feedback were essential for effective communication.Key Results:Reduced CAC: I decreased the Customer Acquisition Cost by an average of 30%, thanks to optimized campaigns and precise targeting.Increased Conversion Rate: Conversion rates increased by an average of 25%, thanks to targeted approaches and funnel optimization.Decreased CPM: I reduced Cost Per Mille Impressions by 20%, making advertising budgets more efficient.Growth in Advertising Spend: I helped clients triple their advertising spend while improving ROI.High Engagement Rate: With captivating ads and relevant messages, I achieved an engagement rate above 40%.
- CreagileDigital Project ManagerCONSULTING AND AUDITSSeptember 2021 - May 2023 (1 year and 8 months)Boulogne-Billancourt, France- Complete redesign of the website: Creagile.fr- Facilitation Assistant for large groups (Dassault, Assu 2000, UCPA, Crédit Agricole, ...)- Competitive intelligence- SEO and SEA campaign management- Project manager supervising the Webdesign team- Emailing- Article writing- Sales presentations
- MorpheozDigital Marketing ConsultantE-COMMERCEJune 2023 - November 2023 (5 months)Paris, France- Shopify website creation- Landing page- Emailing strategy and deployment of various flows on the Klaviyo platform- SEA- Creative Strategy for Facebook ADS format- Benchmark and Competitive Intelligence
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Education
- Professional Bachelor's Degree in E-commerce and Digital Marketing / Digital Project ManagerEfrei2022Major de Promo
- University Diploma in Technology in Commercial TechniquesIUT de saint-denis2020