Description

Hey, I’m Tom 👋

I help B2B and tech companies turn marketing into a real driver of revenue. With over 10 years of experience in demand generation, inbound marketing, and content strategy, I’ve built and executed campaigns that have:

- Generated £9.7M in ARR from a £250K demand gen budget

- Increased inbound leads by 20% YoY through SEO and content marketing

- Reduced lead qualified-out rates by 18% through better lead nurturing

- Led SEO strategy, increasing total users by 109% over 6 months

- Executed ABM campaigns to engage and convert high-value accounts

- Successfully led website builds and rebrands

At Instinct Marketing, I work with growing businesses to create results-driven marketing strategies, including demand generation, SEO, marketing automation, and campaign execution.

If you need a strategic yet hands-on marketing consultant to help scale your business, let’s chat. ☕

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

Wokingham (up to 15km)

Instinct Marketing
Marketing Consultant & Director
TECH
March 2024 - Today (2 years and 3 months)
Creating and executing strategic demand generation, growth marketing, and inbound campaigns for companies looking to grow. Proven success in strategy, management and execution of multi-channel campaigns.
Inbound marketing Demand Generation Digital Marketing Content marketing Marketing
Eseye
Demand Generation Manager
INTERNET OF THINGS (IOT)
November 2022 - March 2024 (1 year and 4 months)
• Managed a £250,000 demand gen budget, driving £9.7 million in ARR into the sales pipeline
• Led a diverse event portfolio, including international expos and ABM CxO events
• Reduced lead qualified out rates by 18% vs. 2022
• Revamped email nurture campaigns for improved MQL conversions
• Worked closely with Business Development to improve lead quality
• Management of external agencies
Demand Generation Inbound marketing LinkedIn Marketing Digital Marketing Marketing
Xpedition
Campaign Marketing Manager
TECH
June 2022 - November 2022 (5 months)
• Drove end-to-end management of impactful integrated campaigns in collaboration with Microsoft, resulting in the generation of high-profile leads from major global Financial Services companies
• Worked closely with sales to help drive leads from nurture to win
• Spearheaded thought leadership initiatives, positioning Xpedition as an industry leader
• Successfully managed complex budgets supported by Microsoft funding, overseeing website and social media operations, and effectively coordinated external agencies for optimum results
Inbound marketing LinkedIn Marketing Marketing Campaigns Marketing Digital Marketing