Freelancer profile translated to English.
Back to original languageAbout Toine
Experienced UX/UI Designer specializing in B2B SaaS platforms, complex ecosystems & data-driven tools. I help companies design simple, effective, and scalable user experiences by combining solid product thinking with concrete implementation.
With over 20 years of experience in agencies and client-side, I bring comprehensive product expertise – from vision and strategy to discovery and deployment – balancing aesthetics and functionality to create truly valued experiences.
Among my recent achievements, I led the redesign of critical platforms such as theBanque de Francecontroller and manager portal, improving daily efficiency, and drove a 3-year UX/UI transformation of a core B2B platform for **Auto-Distribution**. I also reimagined the digital presence of **Groupe Infotel**, transforming an institutional website into a true growth lever, and conducted UX audits and platform redesigns for **Finistère Assurances**.
I have contributed to strategic and innovative projects, including the design of a new savings management tool for theAutorité des Marchés Financiers(AMF), the improvement ofAirbus**'s security control platform, and the redesign of the data flow analysis experience for **MyTraffic**. My experience also covers brand and product ecosystems, from a 360° rebranding for **TMO-Groupto the creation of an eco-responsible marketplace (**VosMeilleuresÉconomies**) and the design of Peugeot's international BrandBook.
Since 2020, I have deepened my expertise in user-centered design, collaborative workshops, and advanced Figma design systems, helping teams align, scale, and deliver high-impact digital products.
English
Native or bilingual
Spanish
Native or bilingual
German
Basic
Can work on-site
Paris (up to 20km), Bayonne (up to 10km), Bordeaux (up to 10km)
Experience
- Banque de FranceWeb UX/UI ConsultantPUBLIC SECTORSeptember 2025 - November 2025 (2 months)Paris, FranceRedesign of an internal application at the Banque de France: The Controller (& Managers) Portal.
- Conducted 30 participatory workshops to gain a deeper understanding of the real needs of controllers & managers across banking/insurance/LCBFT/etc.
- Improved UX journeys that were previously unsatisfactory
- Re-created the platform for all pages and enhanced the design system
- Presented several reports to management.
- AUTO DISTRIBUTIONWeb UX/UI Consultant for Auto Distribution GroupAUTOMOBILEAugust 2022 - March 2025 (2 years and 7 months)Paris, FranceAutossimo is THE online portal that allows real-time ordering of spare parts directly from your distributor. The site is a leader and generates significant revenue, but its ergonomics and design are outdated. A complete audit and UX/UI expertise are needed.1 - Ergonomic Audit & Data Analysis• Meetings with product owners• Complete and detailed heuristic analysis of the platform across about fifty pages• Data analysis report2 - Technical Diagnosis & Design System Implementation• Inventory of current UI elements• Technical diagnosis report• Design System Foundation Guidelines3 - Field Observations & User Profiling• Field observation report (in-situ shadowing, interviews, live recorded user tests)• Personas & associated usage issues4 - Benchmark5 - Creation of a Backlog to guide UX prioritization decisions6 - Creation of Wireframes for key screens7 - Creation of HD UI mockups for the new platform (60 pages + popup annexes)• Daily meetings and follow-up + backlog grooming, front-end integration monitoring + back-end development (agile methodology)• Assessment & challenge of UI design• Prototyping / Live Demos8 - Creation of the Design System (600 components)• Creation & factorization of each component based on developer needs• Variabilization & shared libraries in a complex environment• Prototyping / Live Demos9 - Monitoring the complete Figma process up to the development teams' storybookResult:A powerful, comprehensive, and scalable design system that can accommodate other projects in the future.A well-redesigned, scalable, and responsive ergonomic website.Satisfied clients who easily find what they are looking for without wasting time.Increased revenue (+30%).
- TMO Group (HK) LimitedWeb Art DirectorDIGITAL AND ITMarch 2023 - April 2023 (1 month)Paris, FranceAfter a fundraising round, TMO Group, a digital commerce agency based in Shanghai, hired me as a Web Art Director to create a new, more modern & impactful visual identity.I also assisted them with the complete redesign of their website and some related presentation materials.
Reviews
Recommendations
AP
BP
+3
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Education
- Master of Arts (2nd year) in Multimedia ProductionParis VIII
- Master of Arts in Media & Multimedia CommunicationSouthampton - U.K.