Toby Norris

Founder of a sustainable beauty brand built around plastic-free packaging and high-performance cosmetics, created in response to systemic environmental challenges within the global beauty industry. Led the business from concept to launch, defining the brand identity and establishing Flavedo as a recognised name within the clean beauty and sustainable design space. Having successfully built the foundations of the brand, I now operate as Brand Manager, ensuring a cohesive and consistent brand direction while driving ongoing commercial growth. Responsible for end-to-end business, brand and marketing:

• • Defined brand positioning at the intersection of sustainability, performance and design, establishing a clear point of difference in a competitive global category

• • Developed and executed global go-to-market strategy, including product development, pricing, distribution and launch planning

• • Built and scaled the brand internationally, now stocked in Selfridges and Sephora

• • Led integrated marketing strategy across digital, social, content, PR and retail channels

• • Secured and managed key retail and brand partnerships, overseeing sell-in strategy, merchandising and in-store experience

• • Directed PR and communications, generating international press coverage across beauty, fashion and sustainability titles

• • Built a direct-to-consumer ecosystem, including eCommerce, content strategy and customer lifecycle marketing

• • Developed a fully plastic-free packaging system, aligning sustainability innovation with brand narrative and consumer demand

• • Managed external partners and suppliers across product development, manufacturing, marketing and brand execution Brand protecting brand integrity, sharpening market positioning, and ensuring all customer touch-points contribute to long-term commercial success.

Founded an independent brand and marketing consultancy working with fashion, lifestyle and premium consumer brands to define positioning, drive growth and deliver integrated brand systems.

• • Partner with founders and leadership teams to develop brand strategy, identity and communication frameworks

• • Lead delivery of integrated campaigns and brand platforms across digital, retail and content

• • Advise on brand architecture, customer experience and market positioning

• • Clients include Dermalogica, Lululemon, Lee Mathews, Myer, RM Williams, Romance Was Born and Zanerobe

Led brand and marketing output across one of Australia's leading creative agencies, overseeing integrated campaigns for fashion, retail and consumer brands.

• • Directed end-to-end brand and marketing strategy across campaigns, content, retail and communications

• • Built and led a high-performing multidisciplinary team across design, film, digital and strategy

• • Delivered national and international campaigns across TV, cinema, digital and experiential

• • Managed key client relationships including Google, Coca-Cola, David Jones, Jurlique and Sydney Dance Company

• • Led the David Jones account, delivering ongoing strategic and creative direction for Australia's leading department store

• • Won and retained major accounts through successful pitching and strategic leadership