TNFreelancer profile translated to English.
Back to original languageAbout Tobias
I ensure that Marketing & CRM don't just stay in PowerPoints but are actually implemented. Measurable, close to the team, and with a clear vision. I help Telco, Energy, Finance, and Tech companies retain existing customers, manage migrations smoothly, and scale performance campaigns.
What I help with?
- CRM & Retention/Prevention:Define churn signals, set up Next Best Action/NBO, plan and roll out cross-channel measures (Outbound, Inbound, Email, App, Print), establish KPI frameworks.
- Customer Journeys & Migrations:Design journeys, manage DSL/DVB/Fiber migrations (target group model, triggers, success control), prepare Go-to-Market for fiber/DSL.
- Performance & Testing:Conversion funnels, landing pages, A/B tests, tracking concepts, and dashboards – continuously optimized.
- Interim & Delivery:Quick onboarding, clear roadmaps, smooth handover to operations; leading teams, agencies, and service providers.
How I work
Pragmatic, transparent, with a "Build-Measure-Learn" rhythm.
I translate strategy into journeys, processes, and tickets, remove blockers, and enable teams for further work.
Experience & Tools
20+ years in CRM, Dialogue & Performance Marketing, including for Vodafone Kabel Deutschland, Deutsche Glasfaser, 1&1, LEONET, Canal+ DACH, DAB bank. Tech-savvy with PEGA (Flows/Journeys/Automation), SAS Campaign Management, SugarCRM, CDP/BI & Reporting, Jira/Confluence/Asana.
Deployment & Formats
Interim Lead or Project Manager, remote/hybrid, immediate start possible.
German
Native or bilingual
English
Fluent
Italian
Basic
Can work on-site
München (up to 50km), Köln (up to 50km), Berlin (up to 50km), Hamburg (up to 50km), Dresden (up to 50km)
Experience
- Result MarketingSelf-EmployedTELECOMMUNICATIONSAugust 2019 - Today (6 years and 10 months)Karlsruhe, GermanyClients include Deutsche Glasfaser, ElPicaor, 1&1 Telecom GmbH, BLOOM Project, LEONET, ConClimate, Canal+ Deutschland• Consulting and concept development for online and offline marketing measures, SEO & SEA, and UX design• Conception and execution of retention, prevention, and new customer communication• Conception, creation, and optimization of website and CRM systems• Process analysis and optimization for efficiency and cost savings• Coaching, supervision, and team building
- Vodafone Kabel Deutschland AGSenior Direct Marketing ManagerAugust 2013 - July 2019 (5 years and 11 months)• Development of direct marketing strategies for landline products, ULL migration, ACSO, GigaGemeinde, and other special projects• Budget responsibility and cost control• Functional leadership of employees• Project management, process optimization, customer segmentation, content management system
- Lesedi la Batho (NGO) PretoriaProfessional VolunteerFebruary 2019 - May 2019 (3 months)South Africa, WC, South Africa• Marketing and process optimization• Development of a marketing strategy for fundraising• Employee coaching in marketing and fundraising
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Education
- Training as a Commercial SpecialistMey & Edlich GmbH & Co. KG1999Ausbildung zum Handelsfachwirt
- Diploma in Electronic Marketing Specialist (BAW)Bavarian Academy for Advertising and Marketing2002zum Dipl. Electronic Marketing Fachwirt (BAW)
Certifications
- AI ManagerAcademy4ai2025
- Online Marketing ManagerWildner Academy2020