Tobias Lauenroth

Storytelling of haute cuisine.

Creative and hungry – that was always me. So, even as a child, I conjured up the most unusual dishes from whatever was in our fridge. A career as a chef? Practically predestined. But unfortunately, the working hours put me off too much. I was a little fool!

So I swapped my cooking spoon for a microphone and studied TV & Radio Journalism/Moderation. With my diploma in hand and still green behind the ears, I was thrown into the media world without the slightest clue what I was getting myself into. Radio, TV production, start-ups, advertising agencies – I did it all! And it was good!

However, I also flew the nest and became greedy for the big bucks, which led me into the arms of self-employment, trembling with uncertainty. And I feel secure. "If only you were as good at math as you are at advertising slogans..." was the anthem of my childhood. Today, it pays my rent. In the meantime, as a freelance copywriter, I support a wide variety of companies and agencies in developing their brand story, campaign story, and copywriting.

Let's not talk about my current working hours.