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Tobias KrummreinTK

Tobias Krummrein

Senior BI Consultant | Power BI, DAX, SQL

€500/day
München, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tobias

Senior BI Consultant with a focus on Power BI, DAX, Power Query, and SQL. I support companies in building, professionalizing, and sustainably utilizing reporting and analytics solutions end-to-end – from data connection, data preparation, and ETL to data modeling and measure development, through to high-performance dashboards and clear, user-oriented visualizations.

My aim is not just to create reports, but to deliver solutions that are technically sound, professionally well-thought-out, and genuinely helpful in day-to-day operations. I work in a structured, pragmatic way with a high standard of quality. In doing so, I combine deep technical expertise with a very good understanding of business processes, KPI logic, and the requirements of various stakeholders.

A special focus for me is on clear data models, understandable key figures, high performance, and a professional translation of business requirements into robust BI solutions. I can quickly familiarize myself with complex data and process landscapes and optimize existing reporting environments as well as conceptualize and implement new solutions from scratch.

Through the targeted use of modern AI-supported working methods, I automate and accelerate many recurring steps, for example in analysis, documentation, quality assurance, and technical implementation. This allows me to work very efficiently and deliver professional, structured, and high-quality results in a short time.

I bring many years of experience in Business Intelligence, reporting, and data analysis, particularly in the areas of Sales, CRM, Commercial Excellence, Performance Reporting, and data-driven decision support. Additionally, I have extensive experience in the pharmaceutical environment as well as with Veeva and Salesforce.
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Ipsen Pharma
    Business Excellence Manager
    April 2025 - Today (1 year and 2 months)
    • Lead DACH Commercial Excellence; drive adoption of advanced analytics/AI and own KPI governance to speed data-driven decisions.
    • Expand standardized Power BI reporting across Sales, Marketing, Medical, Market Access, Finance, and Supply Chain. Key achievements:
    • Delivered a standardized Power BI "single view" with automated data loads, cutting manual effort and giving all departments first time, enterprise-wide insight access.
    • +20% improvement in call-plan accuracy/coverage.
    Microsoft Power BI Power Query Salesforce Microsoft Fabric CRM
  • Ipsen Pharma
    Global Commercial Analytics Lead
    August 2021 - March 2025 (3 years and 7 months)
    • Built the global Power BI platform end-to-end: dataflows, data model, KPI catalog, and standardized visualizations - establishing the governed single source of truth. Key achievements:
    • Established the global reporting standard adopted by Executive and Country teams, accelerating decisions and cross-affiliate comparability.
    • Significantly reduced manual reporting and external support through governed, automated pipelines and refresh processes.
    • Cut manual reporting time up to 40% and increased dashboard adoption by ~30% across affiliates.
  • Ipsen Pharma
    Sales Force Effectiveness Manager
    February 2019 - July 2021 (2 years and 5 months)
    • Designed HCP targeting and frequency model to improve coverage and call-plan accuracy across priority segments.
    • Built incentive schema tied to strategic KPIs and territory objectives to sharpen sales force focus and productivity.
    • Drove Veeva CRM adoption and development in DACH; rolled out key modules and trained field teams. Key achievements:
    • +20% improvement in call-plan accuracy/coverage.
    • Increased Veeva active usage and compliant workflow execution in DACH.
    • Improved incentive alignment and field acceptance.

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Education

  • Diplom (Master's Degree)
    SRH Hochschule Heidelberg
    2003
    Diplom (Master's Degree)
  • Computer Science studies
    Universität Stuttgart
    1999
    Computer Science studies

Skill set (8)

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