Freelancer profile translated to English.

Description

As an external expert for Digital Commerce, I support companies in strategically expanding their digital business models, establishing scalable platforms, and measurably improving their customer experience. With over 12 years of experience – including as Head of Digital at Red Bull – I bring profound expertise in the areas of E-commerce, DTC, Marketplaces, MarTech, Performance Marketing, and Data & Analytics.

As a freelancer, I accompany projects from the initial strategy design to operational implementation – hands-on, goal-oriented, and with a clear focus on business impact. Whether scaling existing platforms, optimizing the digital customer journey, or introducing future-oriented tech stacks: I think entrepreneurially, work closely with interdisciplinary teams, and deliver robust results.

I am the right partner when strategic thinking, technical depth, and operational implementation competence are required. With a clear focus on business goals, many years of management experience, and a deep understanding of digital technologies, I reliably and effectively guide demanding projects – from conception to successful implementation.

Strategy consulting for Digital Commerce & DTC
Development and scaling of digital business models
Marketplace setups & platform strategies
Optimization of the customer journey & user experience (CX)
Performance Marketing & cross-channel growth strategies
CRM strategies & marketing automation
Development and integration of MarTech architectures
Data & Analytics: Data strategy, KPI frameworks, analysis models
Leadership & coaching of agile, cross-functional teams
Product strategy & business alignment between departments and technology
Go-to-market strategies for digital products and platforms
Change management & digital transformation
Project management and stakeholder communication at C-level
Organizational development in a digital context

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km), München (up to 50km), Hamburg (up to 10km), Düsseldorf (up to 50km)

Selbstständig
Digital Commerce Advisor
May 2024 - Today (2 years and 1 month)
Support businesses with data-driven e-commerce strategies and digital marketing solutions.
Develop omnichannel approaches to enhance conversion rates and customer loyalty.
Implement innovative technologies delivering measurable business outcomes.
Red Bull GmbH
Head of Digital
E-COMMERCE
October 2022 - May 2024 (1 year and 7 months)
Led global digital commerce transformation, integrating data, Al, and automation for scalability.
Managed P&L and budgets, optimizing paid media, platform operations, and technology.
Developed innovative strategies, strengthening market position and digital competitiveness.
The Social Chain AG
Head of Technical Product
April 2021 - October 2022 (1 year and 6 months)
Led technical product strategy, scaling platforms with API-first architecture and integrations.
Implemented innovations to enhance personalization, automation, and conversion.
Managed cross-functional teams to drive strategic digital initiatives with measurable impact.