Freelancer profile translated to English.
Back to original languageAbout Tobias
ABOUT ME
Experienced entrepreneur with 20 years of expertise in developing, positioning, and scaling brands and business models across various industries and sectors. My focus is on Business & Brand Development, strategic market positioning, and the development of new business areas for sustainable growth. I combine strategic planning with operational implementation to develop scalable market strategies for companies. With a deep understanding of marketing, PR, sales, and digital business models, I create differentiated brand presences and optimize company structures. My approach is characterized by entrepreneurial foresight, structured thinking, and sustainable value creation. Through experience in budget planning, product development, and market analysis, I strengthen brands, optimize processes, and position companies for long-term success.
I look forward to your inquiry.
German
Native or bilingual
Remote only
Primarily works remotely
Experience
- WERDEGANGFounder, Managing PartnerJanuary 2019 - July 2023 (4 years and 6 months)Franchise for Therapy and Training Centers 01/2019 – 07/2023• Strategic Overall Responsibility: Leadership and strategic direction of the company, ensuring sustainable growth through innovative business models and the development of new markets such as corporate partnerships, and medical and clinical collaborations.• Brand and Business Development: Successful development and implementation of business and brand development strategies that led the start-up to profitability within three years.• Team Leadership: Building and leading an interdisciplinary team of therapists, trainers, and employees, fostering a very positive and productive company culture, which led to a significant increase in team performance. Improvement of team communication as well as customer and patient communication through the use of digital communication and feedback systems.• Marketing & PR: Development and implementation of comprehensive marketing and PR campaigns that increased brand awareness and sustainably and effectively strengthened customer and patient loyalty.• Sales & Technological Innovation: The use of innovative technologies such as video screening, loading pressure measurement, and VR training has significantly strengthened marketing and sales. Approximately 20 qualified leads were generated daily through targeted online marketing and digital sales. The introduction of a digital system infrastructure and the complete networking of all work areas enabled efficient management of workflows, appointment scheduling, contract management, health data, and training processes. These measures were crucial to technological market leadership and positioned the company as a leading therapy and health provider.
- SportPlan GmbHManaging PartnerJanuary 2013 - January 2018 (5 years)Marketing and Consulting Services 2013 – 2018• Sports Facility Development: Development and planning of sports facility projects for tenders and investors.• Destination Branding: Identification and development of new core areas for the diversification of the local offerings of tourist facilities, hotels, and regions.• Creation of Business Plans and Market Analyses: Detailed analysis of market trends and creation of well-founded business plans for strategic alignment.
- Bianchi CyclingMarketing Manager (Freelance)January 2011 - November 2012 (1 year and 10 months)• Product and Online Marketing: Development and implementation of marketing strategies for products and online platforms in the cycling industry.• Budget Management: Planning and control of the marketing budget for optimal resource allocation.• Online Shop Development: Building and managing the BianchiStore24 online shop, including optimizing user-friendliness and conversion rates through innovative e-commerce technologies and digital sales strategies that led to 6-figure revenues.• Omnichannel Marketing: Development and integration of an omnichannel strategy that successfully networked analog and digital marketing channels.
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Education
- Business AdministrationFU HAGEN
- Sports SciencesDSHS