Titouan Charlet

This French brand specializes in kits for electrifying bicycles, sold through a network of partner stores (with online purchase possible on Shopify and in-store pickup). It wanted to launch a cold email prospecting activity, which required an isolated infrastructure to preserve its main domain name.

The mission covered the complete design of the dedicated sending infrastructure on Instantly (choice of domains, number of addresses per domain, sending volume per address, progressive warm-up of mailboxes...). The scope also included a summary of deliverability best practices specific to the content of these messages, as well as training the company to be autonomous afterwards.

Throughout the mission, regular calls with the company accompanied each step to explain the choices and ensure proper implementation. At the end of the project, they had an operational and autonomous prospecting channel and mastered best practices for preserving the deliverability of their cold emails.

This French SaaS editor sought to structure the sending infrastructure for its multi-domain prospecting activity.

The mission began with a complete audit of the technical configuration and sending practices. A new infrastructure was then designed from end to end (domain architecture, number of mailboxes per domain, sending volume per address, warm-up protocol...). The overall infrastructure security was ensured by implementing monitoring and best practice guidelines to be applied over time.

Throughout the mission, regular calls with the company accompanied each step to explain the choices and ensure proper implementation. In the end, the company had a redesigned and operational multi-domain sending infrastructure, as well as tools to manage it autonomously.

This French brand of vintage furniture and decor saw its email performance degrade without understanding why.

The audit reviewed the technical configuration, contact collection and management practices, and campaign content. It identified the precise causes of the problem, some obvious, others more subtle but equally decisive.

Throughout the mission, regular calls with the company accompanied the progress of the findings and ensured a proper understanding of each issue. At the end of the audit, the company finally had a clear diagnosis of the origin of its difficulties.