Freelancer profile translated to English.

Description

Are you looking for a visual identity that lasts, not a disposable visual. I design logos and graphic guidelines designed for players in the living world: agriculture, catering, crafts, health, well-being, animals.

My difference:I combine brand strategy, illustration, and writing in a single service. You don't need to coordinate multiple providers, nor re-explain your project to each new person. I carry your visual identity from the brief to the final deliverable.

Specifically, I can be involved in:

A logo rebranding, alone or with a complete graphic charter
A complete visual identity: logo, colors, typography, web and social media variations
Professional mockups to visualize your brand in real situations
Communication materials: posters, business cards, brochures, mockups
Layout of a book or long document

During our collaboration, I can also support you with:

Storytelling and sales:I give you concrete keys to reformulate your ideas and make your message more impactful.

Marketing and brand psychology:I help you understand the foundations of your visual choices, why certain patterns, icons, or colors work better than others depending on your target audience. You choose your image because you understand it.

Management adapted to your profession:your issues vary depending on your sector, I take this into account in each support offered.

For example, a restaurateur may need a menu/drink card, an association an welcome booklet for adopters, a craftsman a loyalty card, a dietitian a client tracking support or a quick advice booklet. We will discuss this during the launch call.

I work as follows:a clear brief, regular progress checks, deadlines met. You follow the evolution of your brand.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Au Verger de nos Grands Parents
Graphic Designer & Web Designer
ENVIRONMENTAL
February 2025 - March 2026 (1 year and 1 month)
Redon, France
Rebranding mission for Le Verger de Nos Grands Parents, an experimental orchard with over 1500 varieties of plants and fruit trees in the Breton soil.

Objective:

*Modernize its brand imagewhile keeping the original main logo (its shape)

*Harmonizeits communication across all its supports and make itmore readable

Deliverables:
Redesign of the main logo: reworking of the existing visual identity to create the missing variations (favicon / signature). Transition from strict PNG format to SVG, PNG, JPG formats and explanation of usage, integration, and onboarding.
Then creation of a complete graphic charter at the end of the rebranding: definition of colors, typography, and logo variations to ensure visual consistency across all supports (digital and print) as well as real visual comfort while giving a unique identity.
Design of communication materials: poster, simplified business card, and point-of-sale materials (stamp, recipe flyers), designed to enhance brand visibility in the field.
Creation of a website mockup, proposed as a basis for reflection for the client's digital presence. [Not currently applied]

Tools used: Illustrator / Photoshop / Framer / Procreate / Whereby / Gmail (Notion space not desired)
Visual Identity Layout Adobe Photoshop Adobe Illustrator Web Design
Ferrandi Paris Campus de Bordeaux
Culinary Arts and Entrepreneurship Bachelor's Degree
RESTAURANTS AND FOOD SERVICE
October 2020 - August 2023 (2 years and 10 months)
Bordeaux, France
Student in entrepreneurship, I led three projects during my training, two in a team and one independently. I master strategy, communication, marketing, finance, and management, with a pragmatic approach adapted to your reality.

What sets me apart:a craftsman, a farmer, a restaurateur, a dietitian, or a psychologist do not have the same constraints; a restaurateur thinks in terms of menus, a farmer in terms of sales points, a medical professional in terms of scientific data and client follow-up. Coming from these backgrounds and trained in hospitality and catering entrepreneurship, I provide pedagogical and benevolent support.

Here are the projects led, created for, and validated by professionals:

December 2021 - February 2022
BAP: Bibimbap Foodtruck, complete branding
Market analysis, segmentation, targeting, positioning
Graphic charter, user guide (logo, typography, colors)
Art direction for social media photo/video
Professional project, submitted to a jury of trainers.

June 2022 - January 2023
Nahual: Gastronomic restaurant, health and ecology, complete branding
Economic analysis and market trends, segmentation, targeting, positioning, clientele & suppliers
Graphic charter, brand guide
Communication art direction (video + photo)
Submitted to a jury of five professionals and trainers.

December 2022 - February 2023
Scoby: Gastronomic restaurant, fermentation, complete branding
Market analysis, segmentation, targeting, positioning
Graphic charter, brand guide
Communication art direction
Submitted to a jury of trainers and then industry professionals.

March - April 2023
Ethylique: Gastronomic restaurant, spirits & cigars
Project implemented on campus, mixed clientele of hospitality professionals & gourmands
Management of social media communication and all written and digital formats
Graphic Charter Branding Illustration Procreate Adobe Photoshop
Studio Cha'vari
Author, Graphic Designer, Illustrator
ARTS AND CRAFTS
April 2025 - Today (1 year and 4 months)
Rennes, France
End-to-end creation of my own brand identity, designed as a real-life case study:

- strategic positioning, tone of voice, mission, vision, competitive analysis, what makes the brand unique, target audience analysis
- complete graphic charter, variations (web, social media, print materials), brand guide, usage guides, mockups, and creation of layouts for both social media communication and the website.

Everything here revolves around the same common thread: working the land, the connection with animals, craftsmanship, catering, well-being, mental and physical health, publishing... living, vibrant projects for which I readily lend my pen and my multiple skills.

Services:
- Illustrations: Unique, Publishing, Social Media through various offers

- Graphic Design: Rebranding, Visual Identity, Branding with personalized and human support

Tools used: Adobe Suite, Framer, Notion, Canva

Products:
- Understanding Your Diet: The Fundamentals (in progress)
Writing, illustration, and layout of a 306-page book on nutrition, currently in preparation for a crowdfunding campaign (launch September 2026).
This project brings together my three skills: author, illustrator, and graphic designer, applied to a product edited from A to Z.

- Promotional animated short film, created and edited by me, without AI, for Understanding Your Diet.

- All-in-one Notion template for entrepreneurs: everything centralized in one place, saving time in your daily work.
Illustration Branding Logo Design Graphic Charter Publishing

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Bachelor in Culinary Arts & Entrepreneurship
Ferrandi Paris Bordeaux Campus
2023
Formation reconnue d'état _ Entrepreneuriat Apprentissage de : - Marketing & psychologie client - Storytelling, Communication - Management - Comptabilité - Finances - Droit du travail & Droit des Entreprises - Cuisine, pâtisserie, service en salle, sommellerie autour de la restauration gastronomique Réalisations : - Analyse de plusieurs business plans - Réalisation de trois business plans différents de la conception à sa finalisation sur un temps donné, soumis à des jurys de professionnels des secteurs correspondants. Mise en application de certains avec une clientèle courante (professionnels du secteurs & gourmands) Par rapport au graphisme et à l'illustration : - réalisation de multiples présentation de plats pour les menus appliqués au restaurant, respectant le brief créatif des cuisiniers et pâtissiers en charge du plat. - réalisation des 3 brandings de marque pour les business plans présentés au jury professionnel puis des supports de communication - Gestion des supports de communication papier et digitaux pour le projet de dernière année appliqué.

Tiphaine Thomas

Graphic Designer • Illustrator • Art Director

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