Freelancer profile translated to English.
Back to original languageAbout Tiphaine
Let's transform your ambitions into success together with my expertise in communication, media, and digital.
Whether you are a start-up or an SME, I offer to contribute to the success of:
Your SEA, SMO operations: content creation, campaign creation and management, AB testing, optimization, analysis, and audit.
Your Email/Newsletter operations (content).
Your brand launches/Branding.
Your social media presence (organic).
Your editorial content strategy: Reflection, writing, and publication (community management).
All complex marketing operations.
My methodical approach, from the analysis of the existing situation to the final quantitative evaluation, guarantees complete and efficient management of each mission.
Clarity and transparency in communication are the keys to mutual understanding. Together, let's create a fluid and fruitful collaboration, where transparency is the key to success.
I am enthusiastic about the idea of taking on your challenges together!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Neuilly-sur-Seine (up to 15km), Paris (up to 10km)
Experience
- YoudgeHead of SMO & Digital EnthusiastBANKING AND INSURANCESeptember 2021 - Today (4 years and 9 months)Levallois-Perret, France- Operational management of paid acquisition campaigns on various channels.- Setup, optimization, and reporting of various campaigns: daily performance monitoring and optimization of results with an ROI-driven approach.- AB testing & Ad hoc analyses. Creation of visuals for various campaigns.- Management of various cross-functional projects aimed at optimizing performance on acquisition channels.- Continuous market monitoring and benchmarking.- Management of the social media department.- Content creator (stills and video).
- Parfums Juliette has a GunHead of SME & Digital EnthusiastJuly 2020 - September 2021 (1 year and 2 months)Paris, FranceRedesign and setup of campaigns on various channels. Performance optimization and analysis. Management of "search engine" budgets. Identification and activation of new growth levers - New media. Reporting: KPI and figures monitoring. Implementation of sampling campaigns - supervision of routing and box production (routing/partnerships). Support for the activation plan: monitoring of digital activations on various platforms and their development. Support for e-merchandising: sales analysis and suggestions for website and newsletter highlights.
- LVMHAssistant Category Manager at SEPHORAJanuary 2020 - July 2020 (6 months)Neuilly-sur-Seine, FranceBrand performance reviews. Analysis and monitoring of operations. Implementation of strategic choices. Competitive intelligence. Development of niche perfumes. Management of all perfume engine resources. Coordination with brands and the animation team for the implementation of perfume e-store visuals.
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Education
- ESSCA School of Management - Master 2 in Digital MarketingESSCA School of Management2020
- General Baccalaureate in Economics and Social Sciences - Mathematics specializationLycée St Exupéry2015Mention Bien