Tiphaine Naud

💼 Community Manager & Social Media Manager / Roger Ormière – Mental & Business Coach

Period: Current ✅

👩🏼‍💻 Role: Community Manager / Social Media Manager / Content Creator (remote)

Complete management of the professional Instagram account of Roger Ormière, a mental and business coach, already existing, with the goal of increasing visibility, engagement, and customer acquisition through a daily presence on Instagram.

Missions & Responsibilities

📈 • Instagram & Social Media Strategy: Application and optimization of the existing strategy, adherence to the editorial line and artistic direction, adaptation of content based on performance and the Instagram algorithm.

🎬 • Content Management & Optimization: Management of photo and video content provided by the client (Reels, posts, stories), format optimization, visual retouching, and harmonization of the Instagram feed.

✍️ • Storytelling & Marketing Copywriting: Writing content optimized for Instagram (captions, hooks), highlighting expertise in mental and business coaching and offers.

🤖 • AI Usage: Utilization of artificial intelligence tools to assist content creation, improve productivity, and enhance publication performance.

💬 • Community Management: Daily interaction management, responding to comments and private messages, community engagement, and retention.

🔍 • Analysis & Optimization: Analysis of performance (reach, engagement, interactions) and continuous adjustments to formats and communication angles.

✨ Results & Impact

• Consistent Instagram presence (3 posts per day, 7 days/week).

• High visibility and engaged community.

• Content optimized for the Instagram algorithm and conversion.

• Expertise in community management, social media management, Instagram content creation, digital coaching, digital marketing, and AI applied to social media.

💼 Community Manager & Social Media Manager / Achery Bijoux

Period: Sept-Dec

👩🏼‍💻 Role: Community Manager / Social Media Manager / Content Creator

Complete management of the professional Instagram account for Achery Bijoux, with the goal of increasing visibility, engagement, and customer acquisition.

Missions & Responsibilities

📈 • Instagram & Social Media Strategy: Definition of the digital strategy, creation of an editorial line and a strategic editorial calendar, optimization for the Instagram algorithm.

🎬 • Content Creation & Production: Photo shoots, filming and editing of Instagram Reels, stories, and videos, photo retouching, and harmonization of the Instagram feed to ensure a consistent visual identity.

✍️ • Storytelling & Marketing Copywriting: Writing content optimized for Instagram and digital communication, highlighting the brand, its products, and its values.

💬 • Community Management & Engagement: Daily interaction management, responding to comments and messages, community retention, and engagement stimulation.

🔍 • Monitoring & Optimization: Monitoring social media trends, performance analysis (reach, interactions, engagement, growth), strategy adjustment, and regular Instagram audits to maximize visibility and performance.

✨ Results & Impact

• A professional, harmonized, and high-performing digital presence.

• An engaged and loyal community around the brand.

• Diverse and optimized content for the algorithm and conversion, contributing to customer acquisition and organic growth.

• Development of comprehensive experience in community management, social media strategy, Instagram content creation, storytelling, digital marketing, visual identity, Instagram optimization, and social media management.

Period: Current ✅

Role: Community Manager / Social Media Manager / Content Creator

Complete management of my professional Instagram account @tiphainedigitale_:

• Development of Instagram strategy and creation of a consistent editorial line

• Creation and publication of content: photos, Reels, videos, and stories, including editing and retouching

• Community animation and engagement: responding to comments, interactions, and retention

• Monitoring and optimization: tracking trends, analyzing performance, and adjusting strategy

• Development of a strong visual identity and marketing storytelling to promote my services

Skills Used: Community management, Instagram strategy, social media, photo & video content creation, storytelling, engagement, optimization, and personal branding.