Freelancer profile translated to English.

Description

For over 20 years, I have been designing creative, coherent, and lasting visual identities, from print to digital.

I have worked with major brands such as Leroy Merlin, Auchan, and Universal Music France, as well as SMEs and institutions from various sectors (retail, culture, cosmetics, banking, etc.).

Expertise:

· Art direction

· Branding & visual identities

· UI design & web interfaces

· Digital campaigns

· Print & digital communication materials

I undertake both long-term assignments and one-off projects, primarily remotely, throughout France.

My complete work can be viewed at tiphaine-moison.fr

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Art Director & UI Designer
January 2017 - Today (9 years and 7 months)
I support agencies, SMEs, institutions, and large corporations on branding, web interfaces, and digital communication projects. From visual identity to web design, I create coherent universes, designed for brands, their audiences, and their users.

I undertake both long-term assignments and one-off projects, remotely, throughout France.

Branding • UI design • digital campaigns • landing pages • communication materials

Clients: Leroy Merlin, Universal Music France, Air France, Auchan, Le LOSC, Palais des Beaux-Arts de Lille, Pimkie, etc.
Art direction UI Design Digital communication Branding and visual identity Senior Web designer
ESUPCOM
Adjunct Professor
EDUCATION AND E-LEARNING
January 2012 - January 2020 (8 years)
Lille, France
From pedagogy to practice, I have guided students from BTS to Master's level in graphic design, print and digital production, and creation tools. Within a higher education institution, I worked on various creative projects combining visual identity, publishing, layout, and visual communication, with both a technical and creative approach.
Print graphics Higher education
Kréalid
Art Director
DIGITAL AND IT
February 2011 - August 2017 (6 years and 6 months)
Lille, France
For 7 years in a digital agency, I supported major national brands in creating web interfaces, digital campaigns, and visual identities. Within a creative team, I worked on various projects combining e-commerce, digital communication, and branding, for players in the retail, fashion, beauty, and services sectors.

Web interfaces • e-commerce • landing pages • newsletters • digital campaigns • visual identities

Clients: Allianz, Celio, Citadium, Crédit Mutuel, Cyrillus, Damart, Etam, Flunch, Histoire d’Or, Jules, Kiabi, La Redoute, Petit Bateau, Yves Rocher, etc.
Webdesign Art direction Digital communication Sales promotion UI Design