Freelancer profile translated to English.

Description

Discover my work and my approach here→ tiphaine-moison.fr

Freelance Art Director & UI Designer for over 20 years, I support agencies, SMEs, institutions, and large corporations in creating their brand universes, web interfaces, and communication materials.

From visual identity to web design, I conceive coherent projects, designed for brands, their audiences, and their users, with an approach that is creative, structured, and experience-oriented.

Through my experiences in agencies, as a freelancer, and in teaching, I have developed a cross-functional vision of design, combining art direction, branding, digital communication, and graphic production.

I work on both long-term assignments and one-off projects, primarily remotely, throughout France.

Expertise:

• Art Direction

• Branding & Visual Identities

• UI Design & Web Interfaces

• Digital Campaigns

• Print & Digital Communication Materials

Clients: Air France, Leroy Merlin, Universal Music France, Crédit Mutuel, Kiabi, Yves Rocher, Palais des Beaux-Arts de Lille, etc.

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Freelance
Art Director & UI Designer
January 2017 - Today (9 years and 5 months)
I support agencies, SMEs, institutions, and large corporations on branding, web interface, and digital communication projects. From visual identity to web design, I create coherent universes, designed for brands, their audiences, and their users.

I work on both long-term assignments and one-off projects, remotely throughout France.

Branding • UI design • digital campaigns • landing pages • communication materials

Clients: Leroy Merlin, Universal Music France, Air France, Auchan, Le LOSC, Palais des Beaux-Arts de Lille, Pimkie, etc.
Art Direction UI Design Digital Communication Branding and Visual Identity Senior Web Designer
ESUPCOM
Adjunct Professor
EDUCATION AND E-LEARNING
January 2012 - January 2020 (8 years)
Lille, France
From pedagogy to practice, I have guided students from BTS to Master's level in graphic design, print and digital production, and creation tools. Within a higher education institution, I worked on various creative projects combining visual identity, publishing, layout, and visual communication, with a technical and creative approach.
Print Design Higher Education Teaching
Kréalid
Art Director
DIGITAL AND IT
February 2011 - August 2017 (6 years and 6 months)
Lille, France
For 7 years in a digital agency, I supported major national brands in creating web interfaces, digital campaigns, and visual identities. Within a creative team, I worked on various projects combining e-commerce, digital communication, and branding for players in retail, fashion, beauty, and services.

Web interfaces • e-commerce • landing pages • newsletters • digital campaigns • visual identities

Clients: Allianz, Celio, Citadium, Crédit Mutuel, Cyrillus, Damart, Etam, Flunch, Histoire d’Or, Jules, Kiabi, La Redoute, Petit Bateau, Yves Rocher, etc.
Webdesign Art Direction Digital Communication Sales Promotion UI Design