TGFreelancer profile translated to English.
Back to original languageAbout Tiphaine
With 16 years of significant experience, a strong "retail" and multi-channel culture, my field knowledge makes me autonomous and attentive to the smallest detail. Creating and defending brand image, KPI analysis, scenography, balancing aesthetics and business, developing VM tools, and training and supporting sales teams are missions I know how to handle.
As a team builder, my interactions with all departments are a daily strength.
I am mobile throughout France to meet you and have the skills to work in all retail and wholesale sectors.
See you soon!
French
Native or bilingual
Can work on-site
Limoges (up to 50km), Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km), Lille (up to 50km)
Experience
- ZAPAVISUAL MERCHANDISING MANAGERJuly 2024 - Today (1 year and 10 months)Supports the deployment of the brand's merchandising strategy and contributes to its evolution across the national network.Manages and coordinates the window and merchandising planning. Creation of Key looks and window displays.KPI analysis. Creation of tools: Window and merchandising guidelines, Collection book, Merchandising charter...Deployment of seasonal visuals across the entire network.Management of service providers (visuals, POS, merch materials, decorations...).VM budget management. Ensures the correct understanding and execution of recommendations through regular field visits.Supports and trains sales teams daily on in-store merchandising management.Setup and follow-up of the showroom.Conducts regular competitive intelligence. Multi-channel expertise: store/affiliate/outlet/department store network.Management, skills=[]
- KRYS GROUPMerchandising ManagerNovember 2022 - July 2024 (1 year and 8 months)Defines and ensures the deployment of the merchandising strategy.Development of VM materials and guidelines. Brand furniture development (Chanel and Ray Ban).Coordination between VM and various departments (marketing, purchasing, communication, digital, and sales).Ensures aligned execution between upstream planning and the field.In-store audits and training to guarantee skill development.Network and point-of-sale KPI analysis. Support for network managers. Store openings and layout plans.
- AIGLE INTERNATIONALVISUAL MERCHANDISER MANAGER EMEAAugust 2018 - November 2022 (4 years and 3 months)Defines and ensures the deployment of the brand's merchandising strategy and contributes to the evolution of the store concept.Construction of the commercial merchandising calendar, store assortment clusters, and seasonal key looks. VM material development. Manages and coordinates various projects: openings, trade shows, international seminars, European showroom, Fashion Week FW22, Press day...Creation of tools for the network: Merchandising charter, Seasonal merchandising book, Window and in-store guidelines, Merchandising news.Deployment of Yoobic (upstream-downstream management software).Supports the network to ensure understanding and application of guidelines and guarantees the skill development of store teams through training.KPI monitoring. Budget management.Team management, skills=[]
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Education
- BTS "DECORATOR DISPLAY DESIGNER FOR COMMERCIAL SPACES"IDAE BORDEAUX2008BTS "DECORATEUR ETALAGISTE AMENAGEUR D'ESPACES COMMERCIAUX"
- LICENSE "VISUAL MERCHANDISER"IDAE Bordeaux2009LICENCE "VISUEL MERCHANDISER"