Freelancer profile translated to English.

Description

For over 8 years, I have been assisting entrepreneurs, freelancers, and VSEs in structuring and developing their digital communication.

My approach is based on a global vision: aligning positioning, visibility, and digital tools to create a coherent, efficient, and sustainable ecosystem.

Areas of Intervention

Digital Communication Strategy

Positioning analysis and persona definition
Editorial line development
Strategic action plan construction
Conversion funnel structuring
Digital presence audit and optimization

WordPress Site Creation and Redesign (Elementor Pro)

Showcase and e-commerce sites
Strategic sitemap design
Custom web design
SEO optimization (natural referencing, local SEO)
Conversion-oriented writing

Digital Marketing & Visibility

Social media strategy (Instagram, LinkedIn, Facebook)
Editorial calendar and content production
Email marketing (Brevo, HubSpot…)
Marketing automation
Acquisition and conversion optimization

Training & Professional Development

Digital communication training
Social media strategy development
Use of artificial intelligence for content creation and automation
Team empowerment
Digital offering structuring

My background combines editorial expertise (writing, content marketing), academic training in digital marketing (INSEEC Business School), and agency experience with national brands.

Today, I primarily work with entrepreneurial structures (+90 companies supported) looking to structure their visibility, strengthen their credibility, and develop their business through mastered digital communication.

I favor collaboration based on strategic clarity, measurable objectives, and structured methodology.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Auray (up to 50km), Brest (up to 50km), Nantes (up to 50km), Rennes (up to 50km)

Librairies Payot
E-commerce & Web Communication Project Manager
CULTURE
September 2016 - June 2017 (10 months)
Lausanne, Switzerland
UI/UX & SEO audit of the e-commerce site,
E-commerce site administration,
Implementation of an influencer marketing and partnerships strategy,
Implementation of a social media strategy: target & objective definition, editorial calendar, publication, promotion, optimization and reporting
E-commerce Social Media
Félix Création
Webmarketing Project Manager
DIGITAL AND IT
July 2017 - December 2018 (1 year and 6 months)
Annecy, France
Social media strategy: definition of objectives and targets, creation of an editorial calendar, publication, promotion, optimization & reporting
SEA: Google Ads, creation, optimization & reporting
SEO: SEO content writing
Webmarketing Web Project Management Google Analytics Google Search Console Social Media Network Administration Community Management

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Signup to reveal

MSc 2 Digital Marketing
Inseec business school
2017
Master 2 Modern French Literature Applied to Publishing
Université Paris IV-Sorbonne
2011

Marketing Consultant

Tiphaine Favereau

Digital Strategy Consultant, WordPress & SEO

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