Freelancer profile translated to English.
Back to original languageAbout Tiphaine
I am Tiphaine Desplanque, a communication manager and content creator, specializing in community management and video production.
For 3 years, I have been supporting the French brand The French Herborist in developing its image: creation of digital campaigns, video production (reels, stories, capsules), editorial management, and distribution strategy on social networks.
🎬 Video Editing & Creation
I design formats adapted to each platform (Instagram, TikTok, YouTube), from art direction to final editing. I enjoy telling a story with images, with a sense of rhythm and aesthetics.
→ Software: CapCut, Premiere Pro, After Effects, Canva, Adobe Suite
📱 Community Management
I build and engage communities around brands with strong identities. Editorial planning, storytelling, post writing, visual creation, reporting, and performance optimization are part of my daily work.
→ Tools: Meta Business Suite, Google Analytics, Notion, Later
My Style
Creative, responsive, and rigorous, I like to produce coherent, inspiring, and impactful content. My approach combines strategy, aesthetics, and engagement.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km)
Experience
- The French HerboristMARKETING AND COMMUNICATION MANAGERHEALTH AND WELLNESSJanuary 2022 - December 2025 (3 years and 11 months)Paris, France
- Development and implementation of the overall communication strategy (digital, press, influence).
- Definition and development of brand identity: storytelling, art direction, premium health/beauty positioning.
- Design and management of influencer campaigns. Content creation (photos, videos, reels, editorial) and management of the editorial line.
- Product launch coordination: branding, packaging, multi-channel campaigns.
- Event management: tastings, creator collaborations, trade shows. Performance monitoring and analysis (KPIs, reporting, market watch).
- Communic'Art AgencyCOMMUNICATION MANAGER (PR - SOCIAL MEDIA)ARTS AND CRAFTSJanuary 2021 - January 2022 (1 year)Paris, France
- Design and management of editorial calendars for cultural institutions and premium brands (galleries, museums, design houses) including Galerie Simone Guirandou, Mazarine Group, and Bureau Betak.
- Engagement and development of digital communities, creation of engaging interactions.
- Writing of strategic multi-channel content (newsletters, press releases, articles, social media).
- Galeries Lafayette HaussmannSALES ADVISOR (PART-TIME) – TOPSHOPFASHION AND COSMETICSJanuary 2018 - January 2020 (2 years)Paris, France
- Personalized support and advice for local and international clients.
- Product showcasing and contribution to brand image.
- Customer flow management and sales target achievement during peak periods.
- Development of skills in customer relations and product storytelling.
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Education
- MASTER IN LUXURY MANAGEMENT & EXCELLENCE CRAFTSMANSHIPÉcole EAC Paris2021MASTER MANAGEMENT DE LUXE & SAVOIR-FAIRE D'EXCELLENCE
- BACHELOR'S DEGREE IN CULTURAL MEDIATIONUniversité Sorbonne Nouvelle2020LICENCE MÉDIATION CULTURELLE