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Tiphaine CaloriTC

Tiphaine Calori

Brand Platform · Verbal Identity · Content

€550/day
Annecy, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Tiphaine

Create a strong, coherent, and differentiating brand that finally engages your customers and convinces the rest of the world.


➡️ Définies agency creates brand identity cards. But not just any. It shares the fight of committed brands: those that want to change consumption patterns and move towards more viable, virtuous, and human consumption. It is these brands that Définies supports.

For Définies, committed brands must exist fully, create distinction, and transform tomorrow's consumption. To do this, they must be in the spotlight while remaining themselves, with their strong and affirmed values for a better world.

Définies is here to bring them out of the wings, to encourage them to take up space. To present themselves publicly. It is the "push" that restores their confidence, creates a framework, and teaches them to express themselves to differentiate themselves and make an impression to bring them to the forefront.

Hand in hand with your brand and its employees, the essence of the brand, Définies helps you define your brand identity, offers you 360° knowledge of your market, and allows you to create consistency across all your means of expression.

☀️ Brand Strategy · Tone of Voice · Content Strategy · Persona (Marketing) · Editorial Strategy
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Italian

    Basic

Can work on-site
Annecy (up to 50km), Paris (up to 10km)

Experience

  • TGV Lyria
    Editorial Strategy Consultant
    TRANSPORTATION
    June 2023 - Today (3 years)
    Editorial web redesign for TGV Lyria, with the definition of a new web editorial strategy, an editorial concept, and a new tone of voice for 2023.
    Editorial Charter Brand Strategy Editorial Strategy Web Content Creation
  • Fizzer
    Editorial Strategy / Editorial Content
    TELECOMMUNICATIONS
    November 2022 - July 2023 (8 months)
    Paris, France
    - Content creation for a new product launch
    - Strategy: editorial and semantic charter
    - Editorial support for rebranding
    - Editorial revision of communication materials
    Editorial Charter Semantic Audit Email Marketing Blog Brand Content Editorial Strategy
  • BAYA FRANCE
    Communications Manager
    SPORTS
    September 2020 - April 2022 (1 year and 8 months)
    Creation of the brand's editorial communications (social media, SEO, newsletter)
    Analysis of statistics and proposal of creative avenues.
    Customer relations management via social media (CM)
    SEO Community Management Web Writing Press Release Editorial Strategy

Recommendations

FU
Laure LagardeLL
FU
+3
Former user and 5 other people have recommended Tiphaine

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Education

  • Master 1 Business and Brand Communication
    ISCOM
    2017
  • MSc Management
    Sup de Co La Rochelle
    2018

Skill set

Categories