Freelancer profile translated to English.
Back to original languageAbout Tiphaine
Experienced digital marketing professional and true "thinker and doer", I am able to build a web marketing plan and manage each of the acquisition and loyalty levers.
My strengths:
- + 12 years of experience
- Numerous professional certifications (Google Adwords, Analytics, Bing Ads, SEMRUSH, Hubspot...)
- Specialization in multilingual SEO
My skills:
- Natural referencing
- Paid referencing
- Community management
- Web writing
- Website creation
- Digital marketing strategy
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Strasbourg (up to 50km)
Experience
- Maisons Arlogis AlsaceDigital Marketing ManagerCIVIL ENGINEERINGJanuary 2014 - Today (12 years and 5 months)Région de Colmar, France► The company: Maisons Arlogis is one of the major players in individual house construction. Present throughout France, the builder has built over 1000 houses in 25 years of existence. I also work for the group's other brands: Skala-design (BBC wood house construction), Appart-home (condominium construction), Foncière du Rhin (land developer), Azur-Home (wood-frame collective housing).► My missions: ◎ Web content writing ◎ Community management and e-reputation management ◎ Production, management and analysis of natural referencing campaigns ◎ Management and analysis of paid referencing campaigns (Bing, Adwords) ◎ Search for new acquisition channels ◎ Measurement and analysis of results to propose improvements ◎ Web project management: Management of relationships with web service providers, Website redesign management ◎ Training of new webmarketing assistants► Notable results from the 1st year:+ 30% leads generated via the website+20% website trafficAdwords leads multiplied by 9 (at constant budget)Number of fans multiplied by 10 on social networks
- OpenClassroomsStudent MentorEDUCATION AND E-LEARNINGApril 2021 - Today (5 years and 2 months)Colmar, Grand Est, France► The company: OpenClassrooms is the leading French-language e-learning platform. It offers certified programs in the fields of IT and communication/marketing.► My missions: ◎ I am involved in 2 programs: "Operational Marketing and Communication Manager" and "Community Manager" ◎ I am responsible for supporting students in their training (explaining concepts they have trouble with, preparing the professional projects they need to work on, preparing defenses).
- TB ConsultingConsultant in Digital Communication & Marketing StrategyDIGITAL AND ITNovember 2013 - Today (12 years and 7 months)Colmar, Grand Est, France► The company: In parallel with my current job, I have an activity as a freelance consultant in digital communication and marketing strategy. I work for companies from various sectors: catering, industry, artists... I also carry out missions for foreign companies wishing to enter the French market.► My missions: ◎ Website creation ◎ Website audit ◎ Implementation of natural referencing strategy ◎ Implementation of social media strategy ◎ Creation of web graphics ◎ French/English translation
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Education
- Executive Master Digital Project ManagementECEMA2018Formation suivi (à distance) dans le cadre de mon emploi actuel afin de mettre à jour mes compétences et d'en acquérir de nouvelles. Les principaux objectifs de la formations sont : ◎ Définir une stratégie de marketing digital ◎ Coordonner, assurer et contrôler les activités d’un projet digital ◎ Définir et planifier les activités, maîtriser l’échéancier, identifier et gérer les risques du projet ◎ Analyser et optimiser les performances du projet digital, maîtriser les coûts ◎ Recruter, animer et piloter l’équipe projet ◎ Assurer l’engagement de toutes les parties intéressées ou affectées par le projet
- Web Crisis ManagementBlueboat2015► Organisme de formation : Formation organisée par Blueboat, agence spécialisée en e-réputation, et dispensée par Nicolas Vanderbiest, expert en bad buzz et gestion de crise. ► Contenu de la formation : La formation s'est articulée autour de 3 axes : ◎ Comprendre les mécanismes des crises et des bad buzz ◎ Faire face à la crise (avant/pendant/après) ◎ Mettre en place un processus de gestion de crise
Certifications
- Google AdwordsGoogle2009
- Google AnalyticsGoogle2014