About Tinwai
French
Native or bilingual
English
Native or bilingual
Experience
- Agence CARIBOUTraffic Manager | Google Ads & Facebook AdsMay 2026 - Today (3 months)Tourcoing, France
- Management and optimization of multi-channel acquisition campaigns (SEA, Social Ads)
- Management of advertising budgets with a profitability objective (ROI / ROAS)
- Implementation, monitoring, and optimization of campaigns on Google Ads, Meta Ads, and other platforms
- Performance analysis and strategic recommendations based on data
- Creation of regular reports and KPI monitoring dashboards
- A/B testing of ads, audiences, and landing pages to maximize conversions
- Collaboration with creative teams to improve advertising visuals and messages
- Conversion tracking and implementation of tracking tools (Google Tag Manager, pixels, etc.)
- Competitive monitoring and identification of growth opportunities
- Supporting clients in their digital acquisition strategy
- CrĂšme de la crĂšmeGoogle Ads & Facebook Ads ExpertE-COMMERCEApril 2017 - Today (9 years and 4 months)Paris, France
- Multi-channel paid acquisition (Google Ads, Meta Ads) with ROI-driven management and scaling logic
- CRM structuring (HubSpot, Brevo): segmentation, automation, and conversion funnel optimization
- Growth approach: test & learn, rapid iterations, and continuous performance improvement
- Data-driven analysis to maximize profitability and identify new growth avenues
- Rapid FlyerHead of GrowthE-COMMERCEJune 2022 - November 2024 (2 years and 5 months)Marquette-lez-Lille, France
- Full funnel acquisition (Google Ads, Facebook Ads)
- SEO, emailing & retargeting
- Definition of the company's growth strategy
- Analysis of performance and relevance of actions taken
- Automation of acquisition processes
- Management of turnover and sales
- Application of customer journey optimization methods
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Education
- Manager Marketing Data & E-commerceSkemaLe MS Manager Marketing Data & Commerce Electronique propose une formation opĂ©rationnelle destinĂ©e aux professionnels de la data, du e-commerce et du retail connectĂ©. De la dĂ©finition dâune stratĂ©gie, Ă la conception dâun site e-commerce ou dâune app marchande, en passant par lâacquisition de trafic, la relation client et lâanalyse de donnĂ©es, le programme propose une vision globale de tous les outils et techniques pour concevoir, mettre en place et animer des stratĂ©gies digitales et e-commerce.
- Brand ManagerISCOM Lille2020International Global Communications
Certifications
- Growth Marketing Crash Course - Live & Interactive Online Classroom ExperienceGrowth Tribe2020
- Advanced Google AnalyticsGoogle2020