TWFreelancer profile translated to English.
Back to original languageAbout Tina
I support independent hotels worldwide in building their sales and marketing in the German market – strategically, authentically, and with measurable success.
With over 30 years of professional experience, I can strategically guide and support you from any location today.
English
Native or bilingual
Spanish
Conversational
French
Basic
Can work on-site
Bad Honnef (up to 50km)
Experience
- L'ambassadoraRepresentation for Special HotelsHOSPITALITYMay 2016 - Today (10 years and 1 month)With over 30 years of experience in marketing & sales for the international hotel industry, I support privately managed and boutique hotels in their successful market entry in Germany.I work as an outsourced sales & marketing specialist – an external partner who specifically complements your internal team.My focus is on sustainable guest acquisition, authentic brand communication, and efficient B2B/B2C sales.I combine operational experience, industry knowledge, and strategic expertise to achieve measurable results.Languages: German (native), English, SpanishWorking method: Remote, project-based, or ongoing support
- Wald & Schlosshotel FriedrichsruheSales and Marketing DirectorHOSPITALITYJanuary 2008 - December 2015 (7 years and 11 months)Öhringen, Germany
- Establishment and development of the service center, consisting of a marketing/online specialist and two sales representatives
- Preparation and launch of the new 5* Superior Hotel on the market after expansion and renovation, opening November 2008
- Development of the strategic marketing plan and control as well as implementation of all sales and marketing activities
- Optimization of sales revenue and achievement of annual business goals, as well as responsibility for regular market and competitor analysis
- Development, maintenance, and expansion of national and international markets with corporate decision-makers, tour operators, wholesalers, and OTAs
- Representation of the hotels at trade fairs and workshops of cooperation partners
- Coordination and execution of sales trips to target markets, support of FAM trips, customer events, and conducting site inspections
- Editorial support of German-language media in cooperation with PR agency, as well as support and development of advertisements and advertorials in print and online media
- Development and control of the entire e-commerce area. This includes the support and expansion of all social media platforms, as well as the updating of all online marketing platforms and the maintenance of hotel homepages up to the implementation of booking engines
- Development and implementation of all direct marketing activities online and offline, as well as print materials with the support of the advertising agency. This also includes project management and coordination of our own guest magazine, which has become one of the most important direct communication channels.
- Contact, maintenance, and active collaboration with both national and international key partners such as tourism organizations and sales and cooperation partners
- Hotel am Schlossgarten / Althoff Hotels & ResidencesSales DirectorJanuary 2004 - November 2007 (3 years and 10 months)Co-responsibility for the creation of the business plan and the accommodation budget. Co-responsibility for yield management. Acquisition and support of customers in Southern Germany and German-speaking Switzerland from the corporate, tour operator, and MICE segments through in- and outdoor sales as well as telephone marketing. Conclusion of framework agreements. Planning, design, and execution of regional and supra-regional sales and trade fair appearances. Creation and maintenance of print and online media. Organization and execution of sales promotion activities. Development and execution of direct marketing campaigns. Training of the sales representative for indoor and outdoor sales.
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Education
- Würth Fasteners Pty. Ltd.1991