Freelancer profile translated to English.
Back to original languageAbout Tina
Hello! Editor-in-Chief of MICHELIN FR magazine (since 2024); ex-Head of the "Dans les vignes" section for CUISINE & VINS DE FRANCE (6 issues on a wine appellation), ex-Deputy Editor-in-Chief/Head of Gastronomy for TIME OUT PARIS... Long-time writer for the FOODING Guide...
...Since 2015, I have reviewed over 1000 restaurants and hotels as a critic. I know the expectations of the MICHELIN, FOODING, Time Out Paris, Lebey guides perfectly... And advise - confidentially and tailor-made - restaurants (starred or not), hotels, and bars.
What sets me apart? My dual background: before becoming a journalist, a graduate of the CELSA school (post-preparatory classes), I worked for several years as a Brand Strategist in 2 international advertising agencies: TBWA\Paris and Dentsu... This allows me today to perfectly grasp the marketing/communication challenges for your brand.
BOLD WOMAN award winner, my journalistic work was recognized in 2024 by the Veuve Clicquot Foundation.
I can help you as:
- Strategic Planner / Brand Strategy (Food & Beverage; Restaurants & Hospitality) Brand repositioning / rejuvenation strategies. New product launches -> Clients: Apple, McDonald's, McCain, Darégal, Groupe BPI....
- Content Writer: creation of branded magazines, websites, newsletters, press kits... -> Clients: Naturalia, Nutella, Champagnes Mumm, Jameson Spirits, Mastercard, MGallery/Accor Hotels, LVMH, Wine Paris..
- Brand Name Creator (all sectors) -> Clients: Rolex, Tudor, Vacheron-Constantin, MGallery Collection / Accor Hotels...
- Audit / Consulting for restaurants, hotels, and bars. Together, we will work on your brand image.
- Journalist in Gastronomy; Wines & Spirits; Travel. +10 years of experience (MICHELIN, Fooding, Condé Nast). Print and TV press.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- DEMOTIVATEUR
On Malt
Journalist presenter for the Nutella Academy pastry competitionNovember 2022 - November 2022Paris, FranceShort, punchy video for social media, commissioned by the Brand Content team at Demotivateur. The idea? To retrace the history of the Nutella Academy, and the journey to the grand finale, through shots of kitchen preparations, gourmet shots, and jury commentary. As the on-screen journalist, I meet the chefs (Christelle Brua, Gregory Cohen), interview the contestants, and gather their impressions. Script development for on-camera presentation and questions beforehand. Filming. - Accor SA - Creative StudioCreation of a brand name for a high-end hotel restaurantMarch 2023 - April 2023By incorporating the constraints of the initial brief, I proposed about twenty brand names, providing a justification/short explanatory text in English and French for each.
- Tellement Soif TVJOURNALIST PRESENTERWINE AND SPIRITSJanuary 2022 - Today (4 years and 7 months)Paris, France"Presse-moi la grappe" (Press my bunch): regular segment. Show that demystifies oenology:- Rare / forgotten grape varieties- Studio interviews (winegrowers, authors, directors...)
Reviews
Alessandra
Mosto
Reviewed on 5/22/2023
Excellent collaboration. Tina is extremely involved in the project.
Alessandra
Mosto
Reviewed on 4/19/2023
Tina is highly involved in her clients' projects, understanding their DNA and sensitivities. With a beautiful writing style, she is also very flexible and open to new ideas. I highly recommend her.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2CELSA2009Mémoire mention Bien : La pipolisation du politique dans la presse dite "sérieuse" (Le Monde, Libération, L'Express, L'Obs).
- Hypokhâgne-KhâgneCPGE La Bruyère (Versailles)2004Sous-admissible à l’E.N.S Lyon-Lettres et Sciences Humaines