Freelancer profile translated to English.
Back to original languageAbout Tina
A graduate of CELSA (after Hypokhâgne-Khâgne), with over 10 years of experience specializing in Gastronomy, Wines & Spirits, and a recipient of the BOLD WOMAN 2024 award (Veuve Clicquot Foundation), I also focus on Travel and Luxury Hospitality content.
-> What sets me apart?
Before becoming a journalist, I worked for 3 years as a Strategic Planner in advertising agencies (TBWA\Paris and Dentsu), which allows me today to perfectly grasp the marketing/communication challenges for your brand when I undertake copywriting assignments.
-> Brand content: agri-food, luxury, travel
-> Creation of brand magazines, brand names, website content, newsletters, rewriting...
-> Brand repositioning/consulting strategies for brand rejuvenation
✅ STRATEGIC PLANNER:
Clients: Apple, McDonald's, Naturalia, Nutella, Mumm Champagnes, Jameson Spirits, Mastercard, BPI Group, Accor Hotels, LVMH, Wine Paris...
✅ BRAND NAME CREATOR:
For Rolex, Tudor, Vacheron-Constantin
PRINT MEDIA:
✅ Since 2024: Editor-in-Chief of MICHELIN magazine (interviews with chefs, luxury travel/hospitality reports...)
✅ 2020-2022: Section Editor CUISINE & WINES OF FRANCE: I rejuvenated the "In the Vineyards" section (6-page dossiers on an appellation) as well as the Wine specials.
✅ 2018-2021: Assistant Editor-in-Chief/Gastronomy Section Editor for TIME OUT PARIS. Managed 5 journalists. Media redesign, tone definition, newsletter creation.
✅ Since 2015, I have tested over 1000 restaurants for: FOODING Guide, LEBEY Guide, TIME OUT
✅ 2015-2016: L'EXPRESS: responsible for the regional supplements "Best Tables"
TV:
✅ 2022-2024: Wine presenter on TELLEMENT SOIF
DOCUMENTARIES:
✅ 2019: Author-Director of Punkovino for ARTE (10-episode docu-series), natural wine & indie music in Europe
✅ 2019: Quatre Saisons for FR5 (4 x 52 min) with chef Jean Imbert, meeting exceptional artisan producers.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Portuguese
Conversational
Can work on-site
Paris (up to 50km)
Experience
- DEMOTIVATEUR
On Malt
Journalist presenter for the Nutella Academy pastry competitionNovember 2022 - November 2022Paris, FranceShort, punchy video for social media, commissioned by Demotivateur's Brand Content team. The idea? To trace the history of the Nutella Academy and the journey to the grand finale, through shots of kitchen preparations, gourmet close-ups, and jury interventions. As the on-screen journalist, I meet with the chefs (Christelle Brua, Gregory Cohen), interview the contestants, and gather their impressions. Pre-shoot development of the on-camera presentation script and questions. Filming. - Accor SA - Creative StudioCreation of a brand name for a high-end hotel restaurantMarch 2023 - April 2023Taking into account the constraints of the initial brief, I proposed about twenty brand names, providing a justification/short explanatory text in English and French for each.
- Tellement Soif TVJOURNALIST PRESENTERWINE AND SPIRITSJanuary 2022 - Today (4 years and 5 months)Paris, France"Presse-moi la grappe" (Press my bunch): regular segment. A show that revamps oenology:- Rare / forgotten grape varieties- Studio interviews (winemakers, authors, directors...)
Reviews
Alessandra
Mosto
Reviewed on 5/22/2023
Excellent collaboration. Tina is highly committed to the project.
Alessandra
Mosto
Reviewed on 4/19/2023
Tina gets deeply involved in her clients' projects, understanding their DNA and sensitivities. With a great writing style, she is also very flexible and open to new ideas. I highly recommend her.
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Education
- Master 2CELSA2009Mémoire mention Bien : La pipolisation du politique dans la presse dite "sérieuse" (Le Monde, Libération, L'Express, L'Obs).
- Hypokhâgne-KhâgneCPGE La Bruyère (Versailles)2004Sous-admissible à l’E.N.S Lyon-Lettres et Sciences Humaines