Freelancer profile translated to English.

Description

I make complex medical content credible and visually concise, so that innovations gain acceptance in clinics more easily and reach patients.

My focus in MedTech marketing:

translating regulatory language into clear messages
communicating clinical evidence credibly
strengthening trust with doctors, clinics, and patients

My services:

Brand strategy, positioning, corporate design, campaigns, white papers, presentations, trade fair media, and sales materials.

I combine over 16 years of experience in brand management and communication design. As a managing brand designer, I have overseen more than 1,600 projects and led interdisciplinary teams for corporations, medium-sized companies, and specialized healthcare providers.

Besides my passion for brand design, I often go for walks in the Bavarian Alps with my dog, and once a month I visit the theatre. And I like to paint my nails in the corporate design colors of my current clients. :)

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Remote only

Primarily works remotely

Brands New Future GmbH
Brand Strategist & Brand Designer
MEDICAL
April 2024 - Today (2 years and 3 months)
München, Germany
Strategic and visual brand management for MedTech as well as Digital Health & Life Sciences. I support marketing teams with positioning, corporate design, and the consistent implementation of their brand communication in regulated markets.
Development of brand strategies, positioning, and corporate designs
Conception and design of campaigns, white papers, presentations, websites, trade fair media, and sales materials
Conception and design of a lead generation white paper for Mollie, publicly recommended by the client for quality, speed, and precision fit
Development of the corporate identity for Dental Design Gábor Filep for clear differentiation in the competitive environment
Brand Strategy Corporate Design Content Marketing Campaign Conception Graphic Design
PERSUAID GbR
Founder | Managing Director (Co-Leadership)
PHARMACEUTICALS INDUSTRY
March 2016 - March 2023 (7 years)
München, Germany
Establishment and management of an interdisciplinary brand agency with 27 employees, 1,655 realized design projects, and 65 national and international awards.

Development of brand strategies, positioning, corporate designs, campaigns, and content marketing concepts
Collaboration with established agencies on the strategic and design implementation of brand and communication projects, including for BMW Group, MINI, Schaeffler, TÜV SÜD, Airbus Cybersecurity, and WTS
Leadership of interdisciplinary teams from strategy, design, copy, and performance marketing from conception to implementation
Development of the agency, client acquisition, and operational management with revenue growth of 195% in one fiscal year
Responsibility for multiple award-winning projects with measurable results, including 132 million social media reach and a sales increase of 33%
Brand Strategy Corporate Design Content Marketing Campaign Conception Creative Direction
Verdeo
Freelance Brand Strategist & Brand Designer
PRESS AND MEDIA
October 2012 - March 2016 (3 years and 5 months)
München, Germany
Establishment and management of the design office Verdeo with a focus on brand development and visual communication.
Development of brand identities, corporate designs, websites, packaging, print media, and trade fair communication
Strategic and design support for brand relaunches and marketing projects
Brand Strategy Corporate Design Web Design Graphic Design Packaging Design