Freelancer profile translated to English.

Description

With over 10 years of experience in digital marketing and e-commerce, I have founded and developed profitable digital strategies on a European scale.

Whether your model relies on online sales (E-commerce) or qualified appointment booking (Lead Gen), my goal remains the same: to transform your traffic into revenue, without exploding your advertising budget.

To achieve this, I intervene through 4 pillars of expertise:

🔍 1. Digital Strategy & 360° Audits

I analyze your ecosystem and your data to precisely identify where you are losing customers. I also detect your untapped growth opportunities and provide you with a complete audit accompanied by a clear action plan.

🚀 2. Organic Acquisition (SEO & GEO)

I optimize your site to capture quality traffic, whether on traditional search engines (Google) or generative AIs (ChatGPT, Claude, Gemini, Perplexity).

⚡ 3. Conversion & User Experience (CRO)

Attracting traffic is expensive, converting it is vital. Through user journey analysis, A/B testing, and optimization of key pages (UX / UI), I maximize your results without increasing your media budget.

🤖 4. AI & Automations (MarkOps)

I configure AI agents to automate your back-office and eliminate time-consuming tasks.

🛠️ My preferred technical stack:

Shopify, HubSpot, Zapier, Make, SEMrush, Klaviyo, Notion, Hotjar, Calendly, Typeform, Google Analytics (GA4).

💡 Why work with me?

As an entrepreneur, I have already gone through all the necessary steps for a successful digital strategy. I understand your financial stakes and combine strategic vision with operational mastery.

Feel free to send me a brief description of your current objectives. We will arrange a 30-minute call to see how I can help you scale your business.

See you soon!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

BELDIAMOND
Co-Founder & Head of E-commerce & Marketing
E-COMMERCE
May 2015 - July 2024 (9 years and 2 months)
Antwerp, AN, Belgium
Founded Beldiamond, a fine jewellery brand specializing in custom engagement rings, managing all marketing and e-commerce strategies from inception to exit.
Go-to-Market Strategy: Conducted market research. Defined positioning, pricing and messaging to reach our target customers.
Growth Marketing: Launched successful paid campaigns and increased organic traffic through SEO, social media, content and email marketing.
Lead Generation: Designed and optimized our marketing funnel, increasing website conversion rate (CRO) from 2% to 5% through A/B testing and UX improvements.
E-commerce: Built, optimized and managed our Shopify store infrastructure.
Marketing Automation: Implemented HubSpot, Klaviyo, and Zapier to automate workflows, manage inbound leads, and improve engagement.
Data Analytics: Developed KPI dashboards to track performance, guide strategic adjustments, and improve team performance.
Team Management: Built and managed a team of 15, coordinating internal staff, freelancers, and external agencies.
Digital Strategy and Marketing E-commerce Lead Generation AI Automation Conversion Rate Optimization (CRO)
MALTIM
Founder & E-Commerce Manager
E-COMMERCE
January 2015 - June 2018 (3 years and 5 months)
Brussels, Belgium
Founded MALTIM, a handcrafted wooden eyewear brand.
Product Development: Conducted market research, designed collections, and negotiated with suppliers to ensure product quality.
E-commerce: Launched and optimized a Shopify store with SEO best practices and a targeted content strategy.
Digital Marketing: Grew online presence through Facebook and Google Ads, driving brand awareness and sales growth.
Amazon Integration: Established and managed an Amazon store, leveraging its platform to expand customer reach.
E-commerce Digital Marketing SEO Shopify Product Development
CATERPILLAR INC.
Transportation Analyst
LOGISTICS AND SUPPLY CHAIN
August 2013 - November 2014 (1 year and 3 months)
Brussels, Belgium
Responsible for implementing and managing Caterpillar's centralized European transportation network.
Performance Analysis: Analyzed transportation network efficiency, identifying key areas for cost savings and operational improvements.
Operational Coordination: Maintained communication with carriers, suppliers, and production facilities to ensure high-quality shipping standards.
Project Management: Collaborated with European facilities on transportation projects to align with corporate strategy.
Supply Chain Management Logistics Project Management