Freelancer profile translated to English.
Back to original languageAbout Timothé
🌟 My ambitions:
I want to be maximally involved in projects with a strong societal impact, particularly related to social issues, culture, education, and the environment.
👨💻 My skills:
- Over 8 years of experience in 360 media strategy and digital marketing consulting
- Management of multiple complex and varied media campaigns with numerous stakeholders
- Ability to collaborate transversally to ensure alignment and results
- Client portfolio & partnerships development
- Launch and optimization of advertising campaigns (Google Ads, Meta, Tiktok, Reddit, Linkedin, Snapchat, Yahoo DSP, DV360, The Trade Desk...)
- Team management
- Advertising technology specialist (attribution, tracking, CMP...)
- Data-driven approach
- Specialist in sustainable advertising and responsible communication
🙋♂️ Interests:
I have an appetite for ecological transition, socio-economic issues, and the power of narratives on behavior.
For a few years now, I have been particularly interested in the impact of advertising on society and the environment.
✍️ Work ethic:
Transparency, loyalty, and respect: these are the values that guide my professional and human approach. They are the foundation of any lasting collaboration.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Saint-Brieuc (up to 50km)
Experience
- Licorne CultureFreelance | Digital Strategist & Paid MediaCULTUREDecember 2025 - Today (8 months)FranceLicorne Culture assists cultural institutions in optimizing their economic models, redefining their audience strategies, and integrating digital tools, by combining strategic, philanthropic, and operational expertise.· 360 Media Strategy· Setup & optimization of multi-platform advertising campaigns· Media-related technological projects· Training and mentoringClients: Festival International de Piano, Château de Chambord, Musée des Beaux-Arts de Montréal
- Agence CartierTeam Lead, Digital Activation & PerformancePRESS AND MEDIAOctober 2024 - December 2025 (1 year and 2 months)Montreal, QC, Canada️· Management of a team of platform specialists (SEM, Social, Programmatic) ️· Supervision of the implementation and optimization of campaigns on various advertising platforms (Google Ads, Meta, DV360, LinkedIn Ads, TikTok Ads, etc.) ️· CRM audience segmentation and data activation ️· Management of technological projects (Cookieless, Looker Studio dashboards, tagging plan implementation, CMP, CDP...) ️· Management of supplier partnerships ️· Strategic vision to anticipate changes in advertising platforms and the marketClients: Musée des Beaux-Arts de Montréal and its foundation, Université de Montréal, Refrain, HEC Montréal, Government of Quebec, REM, Mission Old Brewery, Tennis Canada ...
- Agence CartierSenior Media StrategistPRESS AND MEDIANovember 2023 - October 2024 (11 months)Montreal, QC, CanadaCartier is an advertising agency offering services in creation, strategy, media, design, social media, and production.· Definition of cross-channel strategy· Data analysis and recommendations· A/B Testing· Media-related technological projects (cookieless, CMP, dashboards, tracking)· Client meetings
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Education
- Master 2 (M2) - Digital Marketing & Project ManagementSKEMA Business School2018Master 2 (M2)
- DUT in Marketing TechniquesUniversité de Rennes 12014DUT Techniques de commercialisation
Certifications
- Responsible ManagementUniversité Laval (Quebec)2025
- LinkedIn Marketing Solutions: Marketing StrategyLinkedIn2023