Freelancer profile translated to English.
Back to original languageAbout Timothée
I help B2B and B2C companies generate qualified leads through Google Ads and ensure their tracking is reliable to maximize their ROI.
Expert consultant with over 11 years of experience.
Are your campaigns too expensive without bringing in qualified customers?
Are your conversions not reporting well in Google Analytics 4?
Today, poor campaigns and faulty tracking lead to:
❌ Wasted advertising budget
❌ Stalled growth
❌ Skewed marketing decisions
This is where I come in.
What I do
I create profitable campaigns and precise tracking to enable you to:
✔️ Generate qualified leads continuously
✔️ Lower your acquisition cost
✔️ Monitor your profitability with reliable data
Problems solved
Exploding CPA or off-target traffic.
Tracking errors on your forms or calls.
Incorrect GA4 data or missing Consent Mode V2.
Lack of visibility on actual ROI.
My expertise
Google Ads Management (Search, Performance Max, Display, YouTube).
Google Tag Manager and Consent Mode V2 setup.
GA4 configuration and conversion tracking.
Creation of automated Looker Studio dashboards.
Client results
+300% qualified traffic in 6 months (e-commerce).
40% decrease in cost per lead over 12 months (B2B).
More than 50 qualified leads per month (professional training).
For whom?
🏢 B2B companies looking for more leads.
🛒 E-commerce businesses wanting to scale intelligently.
🤝 Marketing agencies (collaboration possible under white label).
My method
Comprehensive audit and prioritized action plan.
Clean technical setup of tools.
Launch and continuous optimization of your ads.
Transparent monthly reporting.
🌟 My added value: A complete vision combining strategy and technique, with 7/7 availability for urgent campaign needs.
Have a project or account to audit? Let's discuss your goals with a free first 30-minute call.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Le Dézert (up to 50km), Paris (up to 50km), Toulouse (up to 50km), Nantes (up to 50km), Bordeaux (up to 50km)
Experience
- CALLEADAudit, Google Ads and tracking restructuring for lead acquisition (visas)PUBLIC SECTORApril 2026 - Today (2 months)Boulogne-Billancourt, FranceI support Hiliv in managing its digital acquisition for its French visa services, focusing on the English-speaking markets of the UK and USA.The mission involves auditing the Google Ads account and tracking, restructuring the acquisition setup, improving lead qualification, and defining a profitable trajectory with ROI and CPL objectives.Key missions and achievements:
- Comprehensive audit of the existing Google Ads account, analyzing the structure, active campaigns, targeting, keywords, and historical performance.
- Audit of tracking and measurement, particularly on GA4 and GTM, identifying reliability limitations for certain conversions and for tracking the transition to appointments.
- Recommendation for restructuring campaigns by market (UK and USA) and by search intent.
- Overhaul of semantic targeting, exclusions, and ad copy to limit off-target queries and improve lead relevance.
- Prioritization of operational optimizations on ads, devices, geolocation, budget, and profitability, with a logic of progressive scaling.
- CALLEADB2B Lead Generation - Padel Court ConstructionCIVIL ENGINEERINGMarch 2026 - Today (3 months)Bidart, FranceStrategic and operational support for France Padel (Odoo CRM) in its digital growth, in collaboration with the agency Callead. My main role was to design and manage the acquisition and lead generation strategy to develop the B2B client base.Key missions and achievements:
- Audit of existing setup and definition of the digital acquisition strategy.
- Creation, management, and optimization of Google Ads campaigns (Search, Performance Max) with strict CPA/CPL management.
- Implementation of advanced tracking via Google Tag Manager and Google Analytics 4 for effective conversion reporting.
- Creation of Marketing Automation workflows (Zapier) to structure the processing of incoming leads.
- Boost incB2B Acquisition & Lead Generation ConsultantAGRICULTUREJanuary 2026 - Today (5 months)B2B Lead Generation mission for Boost Inc, a company that designed an innovative connected fridge solution. My role is to support one of their clients (a French food distribution player) in deploying this technology. The objective is to generate qualified leads from companies looking to install connected fridges for their employees in France.Achievements and responsibilities:
- End-to-end management of Google Ads campaigns targeting business decision-makers (Office managers, HR, executives) in the French market.
- Design and continuous optimization of dedicated B2B landing pages to maximize conversion rates.
- Implementation of comprehensive web tracking to accurately measure acquisition and cost per lead (CPL).
- Technical integration of forms with the final client's CRM to automate the transfer of qualified prospects to their sales teams.
- Reporting and strategic advice to Boost Inc to ensure the commercial success of their client.
This tailor-made strategy allows Boost Inc's client to accelerate the placement of its connected fridges in French companies.
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Education
- Master in ManagementHEC Paris2014Majeure Digital Business @ Telecom Paris
Certifications
- Google Ads Search CertificationGoogle2021
- Google Ads Display CertificationGOOGLE2021