About Timothée
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Experience
- CALLEADAcquisition & Lead Generation Consultant B2CREAL ESTATEJune 2026 - Today (2 months)Paris, FranceStrategic and operational support for Shelter Formation to generate qualified B2C leads for their Real Estate Diagnostician training program. As the main point of contact and project guarantor, I manage the entire acquisition strategy while ensuring coordination with various stakeholders.Missions and responsibilities:Client Relationship Management: Preferred contact for Shelter Formation, strategic advice, managing follow-up meetings, and supporting decision-making.Acquisition Management: Creation, management, and optimization of Google Ads campaigns targeting intent-based searches in France.Conversion Supervision (CRO): Analysis of landing page performance, briefing, and optimization recommendations to maximize conversion rates (pages designed and implemented by a third party).Data & Tracking: Supervision of the tracking architecture (Google Tag Manager, GA4) to ensure reliable reporting of cost per lead (CPL).This central role allows me to ensure alignment between Shelter Formation's business objectives and digital campaign performance.
- CALLEADAudit, Google Ads and Tracking Restructuring for Lead Acquisition (Visas)PUBLIC SECTORApril 2026 - Today (4 months)Boulogne-Billancourt, FranceI support Hiliv in managing their digital acquisition for their France visa services, with a focus on English-speaking markets (UK and USA).The mission involves auditing the Google Ads account and tracking, restructuring the acquisition setup, improving lead qualification, and defining a profitable trajectory with ROI and CPL objectives.Main missions and achievements:
- Comprehensive audit of the existing Google Ads account, analyzing the structure, active campaigns, targeting, keywords, and historical performance.
- Audit of tracking and measurement, particularly on GA4 and GTM, identifying reliability limitations for certain conversions and for tracking appointment setting.
- Recommendation for restructuring campaigns by market (UK and USA) and by search intent.
- Refinement of semantic targeting, exclusions, and ad copy to limit off-target queries and improve lead relevance.
- Prioritization of operational optimizations on ads, devices, geolocation, budget, and profitability, with a logic of progressive scaling.
- CALLEADB2B Lead Generation - Padel Court ConstructionCIVIL ENGINEERINGMarch 2026 - Today (5 months)Bidart, FranceStrategic and operational support for France Padel (Odoo CRM) in its digital growth, in collaboration with the agency Callead. My main role was to design and manage the acquisition and lead generation strategy to develop the B2B client base.Main missions and achievements:
- Audit of the existing setup and definition of the digital acquisition strategy.
- Creation, management, and optimization of Google Ads campaigns (Search, Performance Max) with strict CPA/CPL management.
- Implementation of advanced tracking via Google Tag Manager and Google Analytics 4 for effective conversion reporting.
- Creation of Marketing Automation workflows (Zapier) to structure the processing of incoming leads.
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Education
- Master in ManagementHEC Paris2014Majeure Digital Business @ Telecom Paris
Certifications
- Google Ads Search CertificationGoogle2021
- Google Ads Display CertificationGOOGLE2021