Timothée Le Calvez

Implementation and launch of quantitative or qualitative studies in conjunction with Marketing or Product teams (advertising tests, 1-on-1 interviews or focus groups, UX-UI tests, studies with our members, ...)

End-to-end project management: internal brief taking, needs assessment, external briefing of research institutes, deadline monitoring, data verification, report preparation, analysis and presentation

Participation in the choice of a methodological approach (quantitative, qualitative)

Verify/rectify questionnaires or discussion guides

Development of internal websites to create booster platforms for the company's products. Define the SEO strategy to be implemented, formalize the action plan: lexical, semantic, and technical recommendations, integration monitoring, results analysis, statistical monitoring, and reporting. Identify competitor positioning and SEO best practices.

Creation of websites (budget management, ROI-driven approach, end-to-end site deployment, landing page creation, etc.). Implementation of natural referencing (SEO) strategies at various levels (internal linking, net linking). Research for new traffic acquisition levers and business development on the web (affiliate partners, social media).