Freelancer profile translated to English.
Back to original languageAbout Timothée
Expert Braze / Senior CRM Consultant Paris +12 years of experience in start-ups/scale-ups
- **💰 Fintech**: Lydia/Sumeria, Swile
- **🚗 Auto**: La Centrale, Roole, Karos, YesPark
- **📺 Media**: Molotov, Cafeyn, Racing Post
- **✨ Also**: Photoroom, Timeleft, Skilleos, Qiara...
My value proposition - from operational to CRM strategy consulting
🔍 CRM & Data Audit
- Is my CRM correctly integrated with the product and data?
- Are my campaigns and workflows truly effective?
- Do I have the right data for segmentation and personalization?
- Is my tracking usable?
➡️ Complete audit of data, set-up, campaigns, and workflows
➡️ Strategic vision realigned with business challenges
➡️ Identification of quick wins and high-impact automated journeys
⚙️ CRM & Tools Stack
- Is my stack adapted to my challenges and data maturity?
- Can I rationalize my tools and save money?
➡️ CRM and data stack recommendations
➡️ Rationalization and optimization of tools
🛬 Deliverability
- Do my emails actually reach the inbox?
- What is the state of my reputation?
➡️ Deliverability and performance audit
➡️ Domain authentication (SPF, DKIM, DMARC, BIMI)
➡️ IP warm-up and reputation monitoring
👨🏼⚖️ GDPR & Consents
- Am I GDPR compliant?
- How can I effectively manage user preferences?
➡️ GDPR and CRM best practices
➡️ Structuring of consents and preferences
👥 CRM Organization
- What team is right for my business?
- Is my team up to par?
➡️ Team training and support
➡️ CRM organization and governance consulting
➡️ Help with recruiting CRM profiles
🛠️ Tools
- **CRM**: Braze, Batch, Customer.io
- **EMP**: Stripo, Dartagnan
- **Data**: Amplitude, Piano, Tableau, AppsFlyer/Branch/Adjust, MixPanel
- **CX**: Zendesk, Aircall, Intercom
- **Design**: Figma, Sketch, Canva
---
Freelance Braze Expert Paris
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 10km)
Experience
- Groupe La CentraleSenior CRM ConsultantE-COMMERCEMarch 2024 - April 2026 (2 years and 1 month)Paris, FranceComplete transformation of La Centrale's CRM(4.5 million visitors/month) -> from a basic stack to an industrialized CRM machine: 50M+ emails, 40M+ push/year, autonomous internal team.↗️ SES → Braze Migration & CRM Audit (6 months)
- Management of the **migration from Amazon SES to Braze**: in-depth audit of the existing system, migration of dozens of workflows, redesign of journeys according to CRM best practices, IP warming strategy, and gradual ramp-up.
- Objective -> move from an immature and artisanal CRM to a scalable and high-performance infrastructure.
🧢 CRM Manager Interim (4 months)- Replacement during maternity leave.
- Operational continuity and structuring of daily activities: campaign management, coordination with tech and data teams.
- Improvement of processes implemented during the migration.
📲 Launch of mobile & push strategy (1 year)- **Owner of CRM activity development on the mobile app**, which was almost non-existent upon my arrival.
- In partnership with the mobile PM: **deployment of push notifications in Braze**, design of the engagement strategy, implementation of automated journeys.
- Creation from scratch ofLa Centrale's notification centerusing Braze Content Cards, an unprecedented and structuring project for in-app user experience.
- Increase from **10k monthly pushes to nearly 5M**, mostly automated.
- The share of mobile traffic in lead generation wasmultiplied by 15and now rivals the web part.
🎓 Knowledge Transfer & Empowerment (3 months)*Trainingof the new internal CRM team.- Complete **documentation**, skills transfer, implementation of sustainable processes.
- Objective: **put the CRM team on the right track**, without dependence on an external provider.
- KarosCRM ConsultantTRANSPORTATIONAugust 2025 - September 2025 (1 month)Paris, France🚀 CRM Audit & Strategy
- Complete audit of existing e-CRM journeys and identification of areas for improvement.
- Definition and creation of new marketing CRM journeys focused on churn reduction and increased usage frequency.
📈 Activation & Performance- Implementation of automated workflows that generated significant uplift in key KPIs.
- Design and deployment of structured A/B tests, accompanied by sustainable monitoring and analysis processes.
📲 Content Cards & In-App Engagement- Strategic consulting and support for the implementation of Content Cards in Braze to enhance in-app user engagement.
🧭 Coaching & Consulting- Global CRM support for the team: best practices, methodology, skill development on Braze and CRM lifecycle fundamentals.
- Racing PostSenior CRM ConsultantPRESS AND MEDIAJanuary 2025 - April 2025 (3 months)Londres, United Kingdom🚀 CRM Strategy & Lifecycle
- Supported CRM strategy and execution with a focus on engagement, retention, and performance.
- Designed and implemented lifecycle flows: onboarding, winback, feature adoption.
- Optimised subscription journeys and in-product engagement to increase activation.
🧱 Campaign Execution & Personalisation- Set up and managed email, push, and in-app campaigns.
- Leveraged Braze events and segmentation for advanced personalisation.
- Monitored and optimised performance across key CRM metrics.
🤝 Cross-functional Collaboration- Coordinated with creative, content, and product teams for campaign delivery.
- Translated business needs into actionable CRM campaigns.
📈 Impact- Improved campaign effectiveness and user engagement.
- Strengthened lifecycle structure and retention mechanics.
- Established a more data-driven and scalable CRM approach.
Reviews
Anaïs
Hedwige Consulting
Reviewed on 4/27/2023
Timothée provided me with complete training on the Braze tool. It was a pleasure to collaborate with him; he is available and attentive to needs. He is a true Braze expert; I can only recommend him!
V
Valerie
YogaPlay
Reviewed on 4/11/2023
Recommendations
VG
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master, Digital Marketing & E-commerceEBS - European Business School Paris2014Master, Digital Marketing & E-commerce