Freelancer profile translated to English.
Back to original languageAbout Tim
I am a MarTech Manager from Hamburg and have been working as a freelancer for several years. With over 10 years of experience in combining marketing and technology, my focus is on project management, where I support web projects such as international relaunches and CMS migrations as a Product Owner and Project Manager. I manage processes at the interface between stakeholders and development, ensuring that technical and editorial requirements are implemented efficiently.
In online marketing, I develop data-based strategies ranging from SEO optimizations and tracking setups to paid social campaigns. The goal is to create the optimal balance between reach, user experience, and conversion. In addition, I bring extensive experience in website operations with CMS such as WordPress and CoreMedia. I optimize processes, support content structuring and maintenance, and train editorial teams for sustainable and efficient workflows.
My project experience includes, among others, managing the migration strategy and content processes for the relaunch of stern.de and the stern app at RTL, as well as planning and coordinating a global website relaunch in over 40 countries at Jungheinrich. There, I also implemented measures for SEO optimization and lead generation and trained international editorial teams.
Additionally, I have supported companies such as Triovega, Tischlerei Mau, and HS Palettenkontor in developing and implementing marketing strategies and technological solutions. My approach combines strategic thinking with pragmatic solutions to successfully overcome both technical and editorial challenges.
German
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- RTL Deutschland GmbHProduct Owner CMSFILM AND AVJuly 2024 - November 2024 (5 months)Hamburg, GermanyAs Product Owner CMS, I strategically and operationally managed content management processes as part of the relaunch of stern.de and the stern app. I developed a migration strategy, planned, coordinated, and partly implemented data and content migration, and evaluated and prioritized requirements. Through regular and close coordination with various stakeholders (e.g., editorial, product, design, development), areas of action were identified, and solutions were jointly developed and implemented.
- iconiCXMarTech ManagerDIGITAL AND ITJanuary 2024 - Today (2 years and 7 months)As a co-founder of iconiCX, I support companies in successfully implementing and further developing marketing technologies and strategies. I manage projects from conception to implementation, optimize processes, and ensure data-based decisions. My focus is on effectively combining technology and marketing to achieve sustainable results and meet the individual requirements of our clients.
- Jungheinrich AGOnline Marketing ManagerMECHANICAL ENGINEERINGJuly 2014 - June 2023 (8 years and 11 months)Project management for an international website relaunch in 40 countries,Product Owner Website and CMS (CoreMedia) with responsibility forStrategic development,Concept creation and testing (Scrum),Stakeholder management,Operational management,Technical and functional support,Conducting international training sessions (Content Management in CoreMedia),Domain management
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Education
- B.Sc. Business AdministrationHamburg School of Business Administration2017
- M.Sc. Digital Management & TransformationSRH Fernhochschule Riedlingen2022