Freelancer profile translated to English.

Description

As an interim CMO, CRM expert, and growth strategist with over 15 years of international experience (Europe, USA, Asia), I support companies in achieving sustainable growth through data-driven, AI-powered marketing and customer retention strategies. Whether start-up or global corporation – I advance brands by focusing on performance, customer centricity, and ROI.

My expertise includes:

CRM implementations & automation (Braze, HubSpot, Salesforce, Clevertap)
Performance and growth marketing (SEA, SEO, Social Media, Google Analytics, Tableau)
Brand strategies & rebranding for luxury and FMCG brands
Team setup and agile leadership of international marketing teams
AI-driven analyses, content strategies, and 1:1 communication

My references include projects for LVMH (Dior, Louis Vuitton, Bulgari, DeBeers), McDonald’s, Lufthansa, Nivea, Puma, Michelin, Nissan, and innovative start-ups such as unu motors, circulee, and asgoodasnew.

Successes (selected):

Reduction of customer acquisition costs by 50% through optimized lead generation (circulee)
Implementation of behavior-based CRM programs with significantly increased customer loyalty (McDonald’s)
Rebranding and CRM relaunch with strong revenue growth (asgoodasnew, unu motors)
Development and rollout of successful media strategies for luxury brands in China (LVMH Group)

Fluent in German (native), English, and French, I work remotely or on-site, bringing both empathetic leadership and technical expertise. I help you build marketing teams, automate processes, and deliver measurable results quickly.

Looking for limited-time expertise for growth, transformation, or CRM optimization? Let’s talk – I look forward to your project!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km), Hamburg (up to 50km), München (up to 50km), Düsseldorf (up to 50km), Frankfurt am Main (up to 50km)

NIUS Media GmbH
Head of Growth & Monetization
FILM AND AV
March 2026 - July 2026 (4 months)
Berlin, Germany
Responsible for the paywall and subscription strategy. Conception and rollout of a metered paywall as well as a video paywall, including complete product documentation, GTM/GA4 tracking concept, and conversion benchmarking. Building the analytics infrastructure (PostHog + GA4, feature flags, A/B testing) as well as cohort and retention analyses for data-driven optimization of the subscription funnel.

Results: Paywall pass rate over 13%, significantly above-average monthly-to-annual ratio compared to the industry.
GTM Strategy Google Analytics Subscription PostHog
HAQQ (Dubai)
GTM Strategy for Legal Tech SaaS
LEGAL
May 2025 - December 2025 (7 months)
Dubai, United Arab Emirates
As Interim Head of Marketing, I defined the entire go-to-market strategy for an AI-based legal tech SaaS startup in Dubai, based on three detailed personas for the MENA region. I set up the conversion-oriented website (freemium subscription model) myself and was responsible for the team for multilingual B2B communication in English and Arabic.
Interim Management Head of Marketing Website GTM Strategy Marketing
Coachable GmbH
On Malt
GTM and Brand Strategy Consulting
January 2025 - January 2025
Berlin, Bundesrepublik Deutschland
Creation of a solid GTM strategy for market entry in Q1 2025 + target audience definition and roadmap. Workshop for creating brand foundations (vision, core, pyramid) incl. TOV and visual language.
Brand Leadership Head of Marketing Digital Strategy Marketing Strategy Growth Strategy