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Malt Strategy
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Malt Tech Trends 2026
Till HegelTH

Till Hegel

Marketing & Product Strategy Consulting

€800/day
Hamburg, DE
8-15 years
Product Strategy
Branding & Identity
Customer Relationship Management (CRM)
Copywriting
Pricing Strategy

Average response time: 1 hour

Freelancer profile translated to English.
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About Till

Hello! The good news is: every market challenge can be solved with a transformation. That's why I help companies master the path forward: from strategy development to operational implementation, to position new products and software solutions in the market and market them scalably.

At 1PUNKT5, I lead the strategic marketing of industrial solar systems and large battery storage. By repricing the after-sales services segment, I increased recurring revenue from maintenance contracts by 20%. Additionally, I was responsible for the market launch of a proprietary energy management software and positioned it as a value driver – result: 25% higher returns for industrial customers with battery storage systems (BESS). The sales infrastructure I built, including Google Ads, manages a lead pipeline with a turnover volume in the double-digit millions.

At Jung von Matt, I was active in copywriting and sold several headlines to clients such as SIXT, EDEKA, and Parship.
Together with the JvM in-house agency "The Game Group", I developed "Communicative Advisory" for BMW on the electrification strategy of the fleet in DACH.

I am very much looking forward to your project inquiry – together we will identify the problem, find a solution, pursue it consistently, and ultimately be successful.

Best regards from Hamburg until then.

Till Hegel
Air Transportation and Tourism
Electrical industry
Automotive OEM
Food and Beverage
Plant and Machinery

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Hamburg (up to 50km), Bremen (up to 50km), Berlin (up to 50km), München (up to 50km)

Experience

  • 1PUNKT5
    Marketing & Product Strategy
    ENERGY AND UTILITIES
    October 2025 - Today (10 months)
    Bremen, Germany
    • Operational sole responsibility for the strategic marketing of industrial solar systems and large battery storage.
    • Conception of the market entry strategy for the energy management software (EMS): Positioning and pricing as a value driver for increasing storage returns by approx. 25%.
    • Development and maintenance of the lead pipeline with a turnover volume in the double-digit millions.
    • Innovation in sales: Built digital sales infrastructure (CRM, KPI dashboards, API workflows) – increased overall sales performance and improved measurability in shareholder reporting.
    • Management of repricing in the after-sales services segment to increase recurring revenue from maintenance contracts by 20%.
    • Stakeholder reporting: Independent reporting of the marketing area to the shareholders.
    Branding & Identity Product Strategy Copywriting Web Marketing Customer Relationship Management (CRM)
  • 1PUNKT5
    Marketing Management
    ENERGY AND UTILITIES
    February 2023 - October 2025 (2 years and 8 months)
    Bremen, Germany
    • Development of a 360° marketing strategy from scratch to achieve goals in recruiting and sales.
    • Development and digitalization of the sales infrastructure (CRM, KPI dashboard, Google Ads as a lead channel) with a turnover volume in the double-digit millions.
    • Management of the strategic rebranding of the companies 1PUNKT5 and 1P5.
    • Responsibility for the 6-figure marketing budget and optimization of the marketing mix.
    • Establishment of in-house content production (aerial photography, social media, website) to significantly reduce costs compared to external agency work.
    • Change Management: Listening, Understanding, Motivating - I convinced the workforce during the rollout of the new company logo and accelerated the transformation within the company.
    Content Marketing Content Creation Branding & Identity Copywriting Social Media
  • Jung von Matt
    Intern Copy
    PRESS AND MEDIA
    February 2022 - July 2022 (5 months)
    Hamburg, Germany
    Full-time internship in copywriting for a variety of clients & campaigns. My headlines were purchased by SIXT, EDEKA, and Parship and Vodafone. For my performance, I received a very good final report from the department's Creative Director.
    Copywriting User Experience Design Branding & Identity Target Audience Analysis Market-Sizing and Growth Trend Analysis
Check out Till's experience

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Education

  • Bachelor
    Jung von Matt
    2022
    Bachelor
  • Certificates boating license inland license class B drone license A1/A2/A3
    Zertifikate Sportbootführerschein Binnen Führerschein Klasse B Drohnenführerschein A1/A2/A3
Check out Till's education

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