Till Eberhard

For the brand Narbenglück, I am currently responsible for the complete conception and implementation of the go-to-market strategy. The project includes the holistic development of the market presence, from the initial strategic positioning to the final launch.

My tasks and areas of responsibility:

Branding & Positioning: Development of a clear brand identity and visual language that emotionally appeals to the target audience.

Web Infrastructure & Digital Marketing: Conception and development of the website, including the underlying marketing and lead generation structures.

Pricing & Offer Strategy: Development of data-based pricing models for optimal monetization and market penetration.

Customer Experience (CX) Design: Design of the entire customer journey to ensure a seamless and trustworthy customer experience from the first touchpoint to after-sales service.

For the US consulting firm Weiss Strategies LLC, I designed and implemented customized AI automations as part of a project. The goal was to digitize time-consuming manual workflows and drastically increase efficiency in daily consulting practice.

My core tasks in the project:

Analysis & Conception: Identification of automation potential in existing work processes.

Workflow Automation: Linking various tools and platforms via interfaces (APIs) to create seamless, automated workflows.

AI Integration: Integration of smart AI solutions for automated data processing, text generation, and analysis.

For about two years, I have been continuously supporting the concept and advertising agency vitamin B2 as a strategic consultant in the areas of digital marketing and performance recruiting. The focus is on the development and implementation of campaigns that attract qualified professionals and deliver measurable results.

My focus areas in collaboration:

Social Recruiting & Performance Marketing: Conception, setup, and ongoing optimization of targeted advertising campaigns (including Meta Ads, LinkedIn) to attract professionals – especially for hard-to-fill industries.

Strategic Marketing Consulting: Close collaboration in developing digital communication and lead generation strategies.

Tracking & Analysis: Implementation of data-driven conversion tracking for transparent success measurement and budget optimization.