Description

Native English copywriter with 12+ years of experience creating content, concepting campaigns and building brands across B2B and B2C sectors. My background spans advertising agencies, in-house marketing teams, and private businesses. I've done it all - from big brand thinking to CRM campaigns.

I specialise in:

• Copywriting

• Content Writing

• Website Copy

• Brand Messaging

• Tone of Voice Development

• Advertising Campaigns

• CRM Marketing

• Social Media Content

• Thought Leadership

• Product & Service Launches

• Creative Concepts

• UX Writing

• Editing & Proofreading

I've written for industries including healthcare, professional services, technology, luxury, retail, and lifestyle brands.

Available for freelance copywriting, content strategy, brand messaging, and ongoing content support.

Languages

English
Native or bilingual
French
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Aussie Broadband B2B
Creative Lead
TELECOMMUNICATIONS
February 2024 - April 2026 (2 years and 2 months)
Melbourne VIC, Australia
Led creative and brand strategy across multiple brand portfolios Delivered +11.8% lead growth (+557) with high-performance copy in a traditionally quiet period Concepted and launched national Business Done Different B2B campaign Led executive stakeholder workshops and campaign planning sessions
Copywriting Creative Strategy Brand Strategy Social media Content marketing
Big Red
Senior Creative Copywriter
RETAIL (LARGE RETAILERS)
March 2022 - February 2024 (1 year and 11 months)
Melbourne VIC, Australia
Led a creative team of five & won the creative pitch for AGL Energy Delivered 70+ unique outputs within budget for Afterpay Christmas 2024 Developed conversion-focused campaign messaging across CRM, landing pages, paid social, display and digital channels for the Optus B2B brand Ensured brand guardianship of Optus & Afterpay
Brand Strategy Creative Strategy Copywriting Social media Email marketing
Caydon Property
Creative Lead
REAL ESTATE
February 2020 - March 2022 (2 years and 1 month)
Melbourne VIC, Australia
Built brands for Reverie, The Theatre House & Due North developments Launched Caydon's first lifestyle magazine as a brand platform Presented recommendations to leadership for luxury property campaigns Owned brand rollout across all touchpoints, from launch to campaign
Brand Strategy Brand content Copywriting Content marketing Creative

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Honours - Media & Communications
Deakin University
2010
Bachelor of Media & Communications
Deakin University
2009
Bachelor of Media & Communications

Tiffany Timmermans

Senior Creative Copywriter | Brand & Content Lead

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