About Tifany
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- OliKromDigital Marketing ManagerCHEMICALJanuary 2023 - Today (3 years and 5 months)I am responsible for the company's web activity and its product range. I update the company's 2 websites and optimize their content to improve their natural referencing.
- Comptoir MailleE-commerce and Digital Communication ManagerRETAIL (SMALL BUSINESS)September 2021 - October 2022 (1 year and 2 months)Assisted the store during its digital transition and developed brand awareness
- L'Essence du MâleWebmarketing ManagerFASHION AND COSMETICSJanuary 2018 - Today (8 years and 5 months)Bordeaux, FranceMain missions:- SEO Audit- Site restructuring (sitemap, semantic fields)- Content writing and optimization (web pages and articles)- Implementation of digital communication strategy- Social media management- Netlinking strategy (partnerships, backlinks)- Use of Google Analytics (settings, goals)- Traffic analysis and customer experience optimization
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Education
- Professional training in webmarketingDigital Campus2020Marketing/Webmarketing : - Marketing stratégique - SEO - Editorial - création de contenu - Stratégie e-commerce - Social Marketing - Inbound Marketing - Audit & Benchmark Communication digitale : - Social Media - Brand content - E-reputation Web Design / Design graphique : - Ergonomie - UX Design - Design (Photoshop/Illustrator) - Webdesign - Maquettage (Adobe XD)
- MBA Luxury Brand ManagementINSEEC2017- Branding and design - Communication strategy - Company strategy - Digital Marketing - International marketing - International negotiation - Luxury brand strategies - Luxury culture - Luxury history - Marketing tools - Wine marketing