Freelancer profile translated to English.
Back to original languageAbout Tida
Hello 👋
Welcome to my profile 😉
If you sell tolarge**accounts**,mid-sized companiesorSMEswithlong sales cycles(6 to 12 months), you are likely facing:
- overloadedpipelines
- endlessdecision-making cycles
- excessive reliance oncold outbound
This is exactly where I come in.
When addressing **corporate clients**, the problem is not the volume of **leads**, but:
- Identifying the right accounts
- Reaching the realdecision-makers
- Building trust before the first contact
- Reducing time wasted onqualification
- Streamlining a naturally longsales cycle
Result:
YourBDR / SDRteams spend too much time qualifying, your CRMs (**HubSpot, Salesforce, Pipedrive**) fill up, but revenue doesn't keep pace.
I take charge ofMQL generationas Marketing Manager, with a clear objective:
Structure and manage a B2B acquisition strategy capable of generating MQLs that are truly actionable by your sales teams.
Specifically, I work on:
- Diversifyingacquisition channels(beyond cold outbound)
- Structuring themarketing → sales funnel
- DefiningMQL / SQL scoringcriteria
- Marketing – sales – business alignment
- Reducing operational pressure on your sales teams
This collaboration is aimed at **B2B SaaS**, **complex services**, or high-value solutions.
What results can you expect from our collaboration?
- Truly actionablequalified leads
- A more readablepipeline
- Better controlledsales cycles
- Up to30 hours freed up per weekfor your sales teams
- Diversifiedacquisition channels
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- WhalyMarketing RevOps Manager - Business DeveloperSOFTWARE PUBLISHINGFebruary 2025 - Today (1 year and 4 months)Paris, FranceWhaly is aB2B software editorfor large accounts, mid-sized companies, and SMEs in the FMCG sector.For a year, I contributed to a clear objective:reach €1M in ARRin the French market.My mission was to **structure acquisition and the sales pipeline**, by working on:
- Clarifying the sales journey and pipeline stages,
- Diversifying acquisition channels,
- Organizing integrated event actions upstream of the sales cycle to generate trust and qualified opportunities,
- Writing email sequences to capture new leads in addition to cold calling,
- Contributing to the rebranding and the launch of a new visual identity to strengthen credibility with a corporate target.
In parallel, I conductedmarket researchin the Canadian and US markets, with the aim ofidentifying new growth opportunitiesand associated **penetration strategies**. - TickieDigital Acquisition Marketing ManagerSOFTWARE PUBLISHINGNovember 2024 - November 2024Rouen, France
B2B SaaS for event ticketing
I had the opportunity to work for Tickie, an **all-in-one CRM event ticketing SaaS for B2B**.At that time, Tickie had already validated itsproduct-market fitwith its sports clientele. The challenge now was to enter thego-to-marketphase in **search of new customer segments**.My mission was to support Tickie in thisGTMphase by:- identifying newhigh-potential businesses
(The goal was not to "do volume" but to help make the right decisions.)#What I did concretely
Within a team of about ten growth profiles, I worked on:- Amarket studyto explorenew industries(museums, cinemas, concert halls, etc.)
- Defining thetargets and decision-makersto contact (ICP & Persona)
- Launchingemail and LinkedIn prospectingactions
Analyzing the feedback to understand:- what generatesinterest
- what are the blockers
- whichmarkets to prioritize
#Results & learnings
*100**decision-maker** profiles contacted*4 MQLs generatedin markets not yet educated about the solutionThis work allowed us to:- better understand the maturity differences between segments
- identify adoption barriers
- avoid premature go-to-market in low-potential markets
- inform thinking on positioning and sales pitch
#What this mission illustrates
This experience clearly illustrates my way of working: establishing a framework,testingquickly, **analyzing weak signals**, and helping the company to **make informed decisions**, rather than piling up actions without a vision. - NTN AgencyDigital Acquisition Marketing ManagerDIGITAL AND ITDecember 2024 - January 2025 (1 month)Paris, FranceI had the opportunity to support NTN Agency, a web agency specializing in website creation for hoteliers and restaurateurs in Europe, with the objective of **structuring profitable and predictable commercial acquisition**.The challenge:increase the volume of B2B clientsandtarget establishments capable of committing to long-term contracts(~€3,000/month).A multi-channel B2B acquisition strategy was implemented, focused on large accounts, SMEs, and mid-sized companies, aiming to generate qualified leads who had expressed interest via a landing page, actionable by the sales team.*Targeting and qualificationof hotel and restaurant establishments with potential
- Structuring a B2B prospecting database
- Deployment of multi-channel acquisition (email, LinkedIn, retargeting)
- Feeding the sales pipeline through leads who had expressed interest.
253 contacts activated → 6 qualified sales opportunities, supplemented by a long-term lead nurturing system.
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Education
- Bachelor's Degree in Marketing and Sales ManagementRocket School2026Cette formation en growth hacking m’a permis de renforcer mes compétences sur l’ensemble du funnel AARRR, avec une approche orientée expérimentation, performance et ROI. Compétences développées : Analyse des leviers de croissance et priorisation des actions (ICE, impact business) Mise en place de stratégies d’acquisition multicanales (SEO, paid ads, outbound, partenariats) Optimisation des tunnels de conversion (CRO, onboarding, landing pages) Structuration et pilotage d’expérimentations growth Analyse des données marketing et suivi des KPI de croissance Automatisation et outillage marketing pour gagner en efficacité Formation orientée cas pratiques, scénarios réels d’entreprise et logique d’amélioration continue.