Tiago Santos

Momenzo (From $45k to $110k MRR in a few months)

Momenzo is a video creation platform for real estate professionals, in an ultra-competitive niche. When we started, the founders managed their Meta campaigns themselves, without a creative testing system, without a clear structure, and with increasing mental pressure as the budget grew.

The 3 problems to solve:

Founders struggled to remain profitable while trying to scale. High-performing creative production was non-existent. And the mental burden of managing a large budget account alone was starting to block the entire business.

What we did:

First lever: the offer. We increased the minimum subscription from 1 month to 3 months, which tripled the upfront cash collection (from $19 to $59), and provided a much higher tolerance for acquisition cost.

Second lever: the creative engine. 55 new creatives tested on 25 distinct concepts in 60 days to identify a "Minimal Viable Creative Mix," blending historical assets that were still performing and new high-potential scripts.

Third lever: strategic monitoring. We replaced daily advertising stress with clear direction, allowing the founders to focus on the business instead of managing campaigns.

The results:

+144% MRR, from $45k to $110k+. 150+ creatives produced. 5,000+ new premium clients acquired.

And a stabilized unit economy that allows scaling without sacrificing profitability.

Today the engine runs continuously.

P.S.: recently we even reduced the CPA by 30-40% by doing a colossal creative sprint.

At OPEX Advertising, I managed the Meta Ads acquisition strategy for the agency's clients: HIGH-TICKET lead generation, B2C services, high-demand sectors. Sole objective: obtain the most qualified lead for the lowest cost.

I covered the entire chain: angle conceptualization, creator briefing, video editing with FB/IG codes, high-volume production systems, and media buying for direct feedback on what was performing. Everything in-house, without external dependencies.

Direct coordination with tracking and Google Ads teams to ensure overall acquisition coherence.