About Thu
French
Native or bilingual
English
Fluent
Experience
- S.T. DupontAcquisition ManagerLUXURY GOODSJune 2018 - Today (7 years and 11 months)Paris, FranceManagement of organic and paid acquisition channels: SEA / SEO / Affiliate / Emailing / Display / Mobile / Comparison Sites / Retargeting;Optimization of the mix and performance based on ROI (KPI tracking and implementation of reporting tools);Analysis of the contribution and attribution of different channels (customer journey/cross-device/cross-channel);Web Analytics;Optimization of SEO for S.T. Dupont's multilingual sites;Development and monitoring of various Marketplaces
- MEDCOMWeb Marketing Project ManagerTRAVEL AND TOURISMAugust 2013 - November 2017 (4 years and 3 months)Paris, France- Implementation of Natural Referencing strategy. My role is to optimize the positioning of websites on strategic keywords: on-page optimization (internal linking, content, and HTML) and off-page optimization (competitive intelligence and algorithm updates, Linkbaiting)- Implementation of Adwords campaigns: definition and optimization of Search and Display campaigns, portfolio management, creation of Display banners, monitoring and statistical analysis.- Management of affiliations, marketplaces, and Web partners- Redesign of websites on Wordpress: development, design, maintenance.- Community Management: communication on various social media (Facebook, Google Plus, Twitter), industry watch and editorial planning design, content writing and distribution.
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Education
- Master's in E-commerce, Web Marketing TrainingUniversité Paris-Est Créteil Val-de-Marne2014Formation classée parmi les 10 meilleures formations en E-business & Communication Multimédia de France par SMBG en 2018 (http://www.meilleurs-masters.com/master-e-business-et-communication-multimedia.html)