Freelancer profile translated to English.
Back to original languageAbout Thorsten
Experienced media manager and strategy consultant with over 20 years of operational and strategic expertise across the entire content value chain. Profound knowledge in shaping cross-media program portfolios, digital transformation of media organizations, and the development and implementation of platform-independent content and distribution strategies. Unique combination of operational management responsibility, most recently as division manager at public and international private broadcasters, and seven years of consulting experience at Boston Consulting Group in the TV, Video, and Digital Media sector. Experienced in managing complex transformation processes, building and leading interdisciplinary teams, and managing international matrix organizations.
German
Native or bilingual
English
Fluent
French
Basic
Can work on-site
München (up to 50km)
Experience
- Boston Consulting Group (Technology, Media & Telecommunications)Knowledge Expert Media, Team ManagerCONSULTING AND AUDITSMay 2018 - March 2025 (6 years and 10 months)Munich, Germany- Built and led the EMESA & APAC Media Knowledge Team (8 employees); Focus: TV/Video Industry, Digital Media Transformation, Platform Strategies, Organizational Development- Supported 650+ client projects through market analysis, expert interviews, and workshop facilitation; advised leading broadcasters, platforms, and rights holders in Europe and APAC- Developed proprietary frameworks for data-driven portfolio optimization; systematic integration of usage data into offering and product decisions- Generative AI: Use-case identification and integration of personalization solutions for a leading European media company; redesign of the streaming offering for a European broadcaster- Introduced agile team structures with measurable productivity increases; Awards: BCG Global TMT Knowledge Team Award 2020, Key of Purpose 2021
- Turner (Cartoon Network, Boomerang)Director Programming Kids (GAS/CEE)FILM AND AVJanuary 2016 - April 2018 (2 years and 3 months)München, Germany- Management of program & scheduling, editorial, and program acquisition as well as content operations for 30+ markets in DACH, CEE, and Benelux (budget responsibility, 21 employees)- Conception and implementation of program and franchise strategies for linear and non-linear platforms: Successful repositioning of the kids' brands 'Powerpuff Girls' and 'Ben 10'; launch of four channel brands in CEE; #1 kids' channel in the Netherlands- Launch of Cartoon Network App: Conception, cross-platform content strategy, management- E2E digitalization of all content processes incl. re-mastering of the program inventory (7 languages); introduction of digital material and planning systems across 30 markets
- KiKA - Kinderkanal von ARD und ZDFHead of Program CoordinationFILM AND AVJune 2014 - December 2015 (1 year and 6 months)Erfurt, Germany- Management of program planning, coordination, and archive (7 employees)- Introduction of a new KPI-based, long-term program planning and content strategy in coordination with 11 commissioned editorial teams in ARD and ZDF; continuous ratings increase led to market leadership in German children's television for the first time in 19 years in 2015- Conception of cross-platform formats (Linear + Digital) - Change management in retro-digitalization and introduction of digital material processes
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Education
- DiplomaUniversity of Film and Television 'Konrad Wolf'1998Audiovisuelle Medienwissenschaften
Certifications
- Digital Transformation & AI ManagerMESH Academy