Freelancer profile translated to English.
Back to original languageAbout Thore
As an experienced Online Marketing Expert with over 12 years of professional experience, I support companies in efficiently building their digital presence and taking performance campaigns to the next level. My focus is on developing and implementing innovative strategies that deliver measurable results through strong analytical skills and creative problem-solving.
Most recently, as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad), I managed a team of 6 employees. I was responsible for over 20 accounts in Google and Bing Ads for a total of 14 international online shops.
Core Competencies & Focus Areas:
Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) for scaling sales and leads.
Strategic E-commerce Development: Profound experience in developing holistic e-commerce strategies and implementing PIM and MAM systems.
Analysis & Web Analytics: Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, and Quantum Metric.
SEO & Visibility: Holistic search engine optimization using tools like GSC, Sistrix, and Semrush.
Project Management: Experienced in managing complex online shop projects using Jira, Confluence, and MS Planner.
Tech Stack & Tools:
SEA: Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM)
SEO: Google Search Console (GSC), Sistrix, Semrush
Social Ads: Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube Advertising
Analytics: Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker
Management: Jira, Confluence, MS Planner, E-commerce Board Experience
Qualifications:
Certified Online Marketing Manager (IHK)
Many years of experience in team leadership and personnel development
Expert in building performance marketing departments
German
Native or bilingual
Can work on-site
Winsen (Luhe) (up to 30km)
Experience
- twmarketing.deFreelance Online MarketingDIGITAL AND ITApril 2026 - Today (2 months)Winsen (Luhe), GermanyWith over 12 years of experience (including Team Lead at Detlev Louis), I'll take your campaigns to the next level. I offer you:Performance Marketing: Scaling via SEA (Google/Bing) & Social Ads (Meta, TikTok).Strategy & SEO: Holistic e-commerce concepts and maximizing visibility.Data & Tech: Tracking setups (GA4, GTM)
- Detlev Louis MotorradTeam Lead Online MarketingRETAIL (SMALL BUSINESS)January 2019 - January 2026 (7 years)Hamburg, GermanyLeadership and coordination of the Online Marketing team with 6 employees, over 20 accounts in Google Ads and Bing Ads for 14 online shops, as well as Social Ads. Analysis of all campaigns and online shops. Project management for 5 online shops. Project member in the development of an e-commerce strategy, as well as PIM and MAM systems. Member of the E-commerce Board for the further development of the online shops.
- Detlev Louis MotorradOnline Marketing ManagerRETAIL (SMALL BUSINESS)January 2014 - January 2019 (5 years)Hamburg, GermanyBuilding an in-house Online Marketing department for over 20 accounts in Google Ads and Bing Ads for 14 online shops, as well as Social Ads. Analysis of all campaigns. Also, the interface between specialist departments and IT for e-commerce projects.
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Education
- Online Marketing Manager (IHK)IHK Koblenz2016Online Marketing Manager (IHK)
- Training as a Forwarding and Logistics ClerkGEFCO2014Ausbildung Kaufmann Spedition & Logistik
Certifications
- Online Marketing Manager IHKIHK Koblenz2016
- Google Ads ExpertGoogle2014