Freelancer profile translated to English.
Back to original languageAbout Thore
Senior Performance Marketing Manager and Growth Hacker with over 12 years of professional experience!
Hi, my name is Thore. I am 34 years old and live between Hamburg and Lüneburg.
As an online marketing expert with over 12 years of professional experience, I help companies take their performance campaigns to the next level and implement projects in a structured manner.
Most recently, I led the Performance Marketing team as Team Lead Online Marketing at a market-leading e-commerce company (Detlev Louis Motorrad). I was responsible for over 20 accounts in Google Ads and Bing Ads for a total of 14 international online shops.
Core Competencies & Focus Areas:
Performance Marketing (SEA & Social Ads): Professional management of Google Ads, Bing Ads, and Social Ads (Meta, TikTok, YouTube) for scaling sales and leads.
Strategic E-commerce Development:
In-depth experience in developing holistic e-commerce strategies and implementing PIM and MAM systems.
Analysis & Web Analytics:
Data-driven optimization using Google Analytics, Looker Studio, Google Tag Manager, Quantum Metric, and etracker.
SEO & Visibility:
Holistic search engine optimization using tools such as GSC, Sistrix, and Semrush.
Project Management:
Experienced in managing complex online shop projects using Jira, Confluence, and MS Planner. (Project management for online shop launches, implementation of tracking tools, recommendations, etc.)
Tech Stack & Tools:
SEA:
Google Ads, Bing Ads, Microsoft Advertising, Google Tag Manager (GTM)
SEO:
Google Search Console (GSC), Sistrix, Semrush
Social Ads:
Meta Ads Manager (Facebook/Instagram), TikTok Ads, YouTube
Advertising
Analytics:
Google Analytics 4 (GA4), Looker Studio, Quantum Metric, etracker
Management:
Jira, Confluence, MS Planner, E-commerce Board Experience
German
Native or bilingual
Can work on-site
Winsen (Luhe) (up to 30km)
Experience
- twmarketing.deFreelance Online MarketingDIGITAL AND ITApril 2026 - Today (4 months)Winsen (Luhe), GermanyWith over 12 years of experience (including Team Lead at Detlev Louis), I'll bring your campaigns to the next level. I offer you:Performance Marketing: Scaling via SEA (Google/Bing) & Social Ads (Meta, TikTok).Strategy & SEO: Holistic e-commerce concepts and maximizing visibility.Data & Tech: Tracking setups (GA4, GTM)
- Detlev Louis MotorradTeam Lead Online MarketingRETAIL (SMALL BUSINESS)January 2019 - January 2026 (7 years)Hamburg, GermanyLeading and coordinating the online marketing team with 6 employees, managing over 20 accounts in Google Ads and Bing Ads for 14 online shops, as well as social media ad analysis for all campaigns and online shops. Project management for 5 online shops. Project member in the development of an e-commerce strategy, as well as PIM and MAM systems. Member of the E-commerce Board for the further development of the online shops.
- Detlev Louis MotorradOnline Marketing ManagerRETAIL (SMALL BUSINESS)January 2014 - January 2019 (5 years)Hamburg, GermanyBuilding an in-house online marketing department for over 20 accounts in Google Ads and Bing Ads for 14 online shops, as well as social media ad analysis for all campaigns. Also, the interface between the specialist department and IT for e-commerce projects.
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Education
- Online Marketing Manager (IHK)IHK Koblenz2016Online Marketing Manager (IHK)
- Training as a Forwarding and Logistics ClerkGEFCO2014Ausbildung Kaufmann Spedition & Logistik
Certifications
- Online Marketing Manager IHKIHK Koblenz2016
- Google Ads ExpertGoogle2014