Freelancer profile translated to English.
Back to original languageAbout Thomas
Media buyer: Google Ads, Meta Ads, Amazon Ads, TikTok Ads
Some figures/information:
✅ +7 years of experience in Digital Marketing (Media agency Digital Project Manager, SME and Startup)
✅ +30 clients supported in lead/customer acquisition and loyalty
✅ Google Ads Expert (Search, Shopping, Display, Perf Max)
✅ Facebook Ads Expert (Awareness, Traffic, Lead, Sales)
✅ + €200,000 in media budget spent, + €450,000 in revenue generated
✅ Google Ads Certification (2026)
The platforms used: Google Ads (Google AdWords), Meta Ads, Mailchimp, Criteo, Taboola, Amazon Ads and more...
Who is it for? Laboratoire Lorica, Hartmann, Bauer Média, Gabie, Unow, Meilleurtaux, Castor & Pollux, Happ-e By Engie, LOOK Cycle, Great Place To Work, WPMarmite, Saft (TotalEnergies), Renaloo, Villages du Monde pour Enfants, OPM… 🚀
What I can do for you in three steps:
🔍 Audit
• Analysis of your advertising accounts & your customer journeys (LP, email etc...)
• Audit results and debrief via video call or phone.
⛏️ Proposal, implementation & optimization
• Proposal of wording + visuals + targeting
• Implementation of campaigns in line with your objectives
• Optimization and A/B testing implementation on campaigns
• Scale campaigns that perform best
📈 Monitoring and Reporting
• Performance monitoring and results analysis
• Provision of a dashboard to view statistics (Excel or data studio)
• Monthly/bi-monthly check-ins to review results
• Recommendations for future actions to be taken
🚧 My scope:
• Qualified B2B & B2C lead generation
• Nurturing & Automation
• Management of Meta Ads/Google Ads/Amazon Ads accounts
• Landing page creation
• Analysis & segmentation of databases
• E-commerce customer acquisition strategy
• Donation collection
DO YOU WANT TO DEVELOP YOUR SALES OR INCREASE THE VISIBILITY OF YOUR SERVICES?
Ok! Let's work together on your digital strategy 🤝
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LOOK CYCLEGoogle AdsE-COMMERCENovember 2024 - Today (1 year and 9 months)Google Ads Account Management & Steering:- Audience creation- Wording creation- Setup- Optimization of campaigns and customer journey.Steering and optimization of Google Ads campaigns in 2025 across several countries (France, Germany, Belgium)Monthly media budget: €9,000
- Great Place To Work FranceDigital Marketing: Google Ads, Linkedin & Meta AdsCONSULTING AND AUDITSNovember 2024 - Today (1 year and 9 months)- Management of advertising accounts:
- Google Ads
- Meta
- LinkedIn Ads
- Development of a marketing strategy for B2B lead acquisition- Creation and monitoring of dashboards on Looker Studio (Dashboard and reporting)- Google Ads training for the internal teamMonthly media budget: €7,500 - APOLEANDigital Project ManagerDIGITAL AND ITMarch 2022 - Today (4 years and 4 months)Portfolio of over 8 clients specializing in the retail and non-profit sectors, with a specific focus: targeting seniors.Example objectives:•Recruitment of new donors.•Acquisition of senior leads.•Acquisition of customers among the senior target audience.•Customer retention for a DNVB (via Mailchimp).•Donor retention for a non-profit organization.•Development of expertise on the senior target audience to understand their behaviors and how to prospect them effectively in the digital space.Example results:•Second order rate: 14% in retention, thanks to the implementation of an email journey dedicated to the senior target audience.•ROAS: 2 for an e-commerce site specializing in food supplements for seniors.Convincing the senior audienceSuccessfully convincing the senior audience requires a deep understanding of their behaviors, as well as mastery of how to address them, the right times to communicate, and the appropriate digital channels.Key elements of a marketing strategy for this audience include:•Relevant language and messaging tailored to their expectations.•A well-thought-out and optimized customer journey to guide them to conversion.•Mastery of the digital levers to activate, which must be known and used strategically.Annual media budget (cumulative) under management: €450,000
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Education
- Digital Project ManagerEEMI (Xavier Niel's School)2019Les différents cours : - Growth Hacking - Branding de marque - Neuromarketing - Answer Engine Optimisation, Google Tag Manager et UTM tracking. - Google Data Studio, CRM - Planneur stratégique - Stratégie marketing dans l’univers du jeu vidéo et de l’industrie musicale - Communication corporate / communication externe - Retail et logistique - SEA/SEO