Freelancer profile translated to English.
Back to original languageAbout Thomas
🦊 Expert Facebook ads (Meta Ads) for hyper-growth startups
💸 +$20M in revenue generated on Facebook ads (Meta Ads)
⏱ +8 years of expertise in Facebook Marketing
🤖 Graduated in Data Science and AI (LeWagon)
🌍 In France and abroad
👉 I help businesses maximize their revenue on Facebook ads (Meta Ads)
After spending severalmillionson Facebook, I developed aSAFEtesting method that ensures healthy and sustainable growth.
➡️ **Your needs are my priority**:
- Develop your Facebook ads (Meta Ads) strategy
- Acquire B2B & B2C leads on Facebook
- Optimize your conversion rates
- Boost your sales and ROAS
- Generate visibility
➡️ **My Facebook Marketing services**:
-> Setup and configuration of Facebook Business Manager
-> Tracking and conversion monitoring (GTM, pixel, conversion API)
-> Account audit and strategic recommendations
-> Creative advice in copywriting and advertising
-> Creation of advertising campaigns
-> Facebook ads (Meta Ads) account management
-> Daily optimizations and monitoring of Facebook ads campaigns
-> Conversion funnel analysis (Google Analytics)
-> Landing Page optimization
-> Weekly reports, test tracking, and action plan
➡️ **My vanity metrics**:
👋 My name is Thomas, Facebook ads (Meta Ads) expert and growth co-pilot:
@happn from 5 to 25 million users (x4)
@Once with a $200K monthly budget
@Madyourself from creation to sale
🤝 **My references**:
happn | LIVY | Omena | Once | HERO Labs | Oleaster | Purée Maison | Club Med | Krys | CIC | Acer | Monabanq
🍒 **Bonus**:
🖋 10 Facebook ads (Meta Ads) ad messagesFREE
💡 Creator of theSAFEgrowth strategy on Facebook ads (Meta Ads)
🎯 Experienced growth marketing consultant
I respond in under 2 hours.
📩Feel free to contact me!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- TW ConsultingFacebook Ads Expert (Meta ads)CONSULTING AND AUDITSDecember 2018 - Today (7 years and 6 months)Paris, France🧑🏼💻 I help businesses like yoursprofitfrom their Meta Ads (Facebook Ads & Instagram Ads) campaigns🏅By following mySAFEgrowth method proven by millions of € in tests forrecurring resultson Facebook Ads (Meta Ads)*How I work?*1️⃣I examine your current situation-> Facebook ads (Meta ads) account audit-> Gathering information and analyzing your product/service2️⃣We co-build your Facebook ads (Meta ads) strategy-> Definition of objectives and target *KPIs* on Meta-> Selection of Facebook ads / Meta ads targeting and audiences-> Clarification of needs and Facebook Marketing strategy-> Validation of the action plan on Facebook3️⃣I take care of everything to start on solid ground-> Verification of Facebook Ads (Meta Ads) tracking and conversion events-> Creation of impactful ad copy for Facebook-> Creative advice based on Facebook Marketing best practices-> Setup of Facebook Ads (Meta Ads) campaigns-> Structuring of the Facebook Ads (Meta Ads) account4️⃣Watch your results take off with my SAFE method-> Management of Facebook Ads (Meta Ads) campaigns-> 7/7 optimizations of Facebook campaigns-> Weekly report on Facebook Ads (Meta Ads) performance-> Tracking of Meta tests and learnings⏱ Ultra-responsive support🤓 360-degree strategic vision❤️ Customer satisfaction at the heart of the service🤝 **My references**: happn | LIVY | Omena | Once | HERO Labs | Oleaster | Purée Maison🔥 **My other strengths**:-> Google Ads-> TikTok Ads-> Apple Search Ads-> Pinterest Ads-> Linkedin Ads-> Growth Marketing-> Data ScienceContact me, I'll answer all your questions
- Once Dating GroupHead of Performance MarketingENTERTAINMENT AND LEISUREDecember 2018 - January 2023 (4 years and 1 month)Londres, United Kingdom🤑 **Managed budget**: +4 million euros dedicated to online advertising globally (including Facebook Ads / Meta Ads)- Management of the Facebook Ads (Meta Ads) and Google Ads expert team- Vendor management- Acquired by Dating group in 2022.🧑💻 **Key responsibilities**:-> Definition of the marketing roadmap based on growth opportunities.-> Allocation and management of the marketing budget focused on high ROI initiatives.-> Full piloting of marketing campaigns, from acquisition to retention.-> Establishing relationships with key industry influencers.-> Regular monitoring and analysis of KPIs via Looker.-> Optimization of conversion funnels.-> Continuous iteration to maximize revenue generation.-> Close collaboration with the CEO, CTO, and Brand Manager to ensure a consistent user experience throughout the customer journey.-> Presentation of weekly reports to investors.📈 **SMA & SEA**:-> Facebook Ads (Meta Ads)-> Instagram Ads-> Google Ads-> TikTok Ads-> Apple Search Ads-> Pinterest Ads-> LinkedIn Ads🔥 **Facebook Marketing**:-> Creation of a high-performing content strategy on Facebook Ads (Meta Ads)-> Up to several thousand euros spent per day on Facebook-> Implementation of market launch strategies on Meta-> Multi-country management of Facebook Ads (Meta Ads) campaigns-> Scaling of Facebook Ads (Meta Ads) campaigns
- MadyourselfCMO (Marketing Director)TECHFebruary 2017 - December 2018 (1 year and 10 months)New York, NY, USA- Development and implementation of marketing strategies aligned with the AARRR framework.- Coordination of multi-channel promotional campaigns (including Facebook Ads / Meta Ads)- Establishment and monitoring of objectives, KPIs, and automated reports.- Optimization of UX/UI based on customer feedback.🧑💻 **Key responsibilities**:-> Brand identity development (brand book, persona, competitive analysis, etc.).-> Definition of the go-to-market strategy.-> Setup of web + app tracking (GTM, Google Analytics).-> Management of various lead acquisition channels (SEO, SEA, Social Ads, Facebook Ads, Meta Ads, PR, Product Hunt, Inbound, etc.).-> Optimization of the conversion funnel.-> Constant monitoring of performance to ensure achievement of growth objectives.-> CRM implementation and iteration on user feedback.-> Creation of targeted and personalized email campaigns to boost engagement and retention.📈 **SMA & SEA**:-> Facebook Ads (meta ads)-> Instagram Ads-> Google Ads-> LinkedIn Ads🔥 **Facebook Marketing**:-> Creation of a lead generation strategy for B2B SaaS software on Meta-> Implementation of market launch strategies on Facebook-> Management of Facebook Ads (Meta Ads) campaigns
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Education
- Master's degree, Digital BusinessESG Management School2015Master's degree, Digital Business
- Bachelor of BusinessLiverpool John Moores University2013Double Diplôme, Bachelor in International Business, Bachelor in International Business
Certifications
- AI DeveloperLe Wagon2023