You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Thomas W.TW

Thomas W.

Senior Consultant Brand Marketing & Activation

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Thomas

Senior consultant in international brand marketing, I manage EMEA multichannel campaigns end-to-end, from strategy to creative deployment, for premium brands in automotive, lifestyle, and FMCG.

Bilingual in French/English, I work on both agency and client sides, with a proven global-to-local vision across 10+ markets. My missions cover: brand activation, brand content, CRM, digital, retail, and POS.

Among my recent clients: Mercedes, Porsche, Bentley, Rolls-Royce, LEGOLAND, INEOS, Nissan, Bayer, Network Rail. I integrate quickly with international creative teams, with a true sense of the brief and client relationship.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Freelance
    Client Director & Freelance Consultant – Brand Marketing & Creative Campaigns EMEA
    January 2019 - Today (7 years and 5 months)
    London, UK
    Missions in international creative agencies in London on 360° EMEA projects, from strategic planning to multi-market deployment, for premium brands in automotive, lifestyle, and FMCG.

    Agencies: SYNC, RAPP, HAVAS, Keko, BrayLeino, Indicia, 23Red, Hogarth
    Clients: LEGOLAND/Duplo, Mercedes, Porsche, Bentley, Rolls-Royce, INEOS, Network Rail / Avanti, Bayer, Nissan UK

    Scope of missions:
    - Brand activation & multichannel campaigns (display, retail, POS, digital) across 10+ EMEA markets
    - Client relationship management and coordination of international creative teams
    - Global-to-local deployment, localization, and adaptation of multi-market content
    - Strategic contribution, client briefing, and recommendations
    - Production of CRM, emailing, and B2B/B2C direct marketing content
    Multichannel Campaigns International Strategy Brand Activation Integrated Marketing Brand Content
  • LiveArea
    Senior Account Manager – Marketing, CRM & E-commerce
    January 2017 - January 2019 (2 years)
    London, UK
    Senior Account Manager at LiveArea agency, on international e-commerce projects for premium brands.

    Clients: Champion, Heineken, Gore Wear

    Scope of missions:
    - Management of international e-commerce projects across 10 markets, from launch to continuous optimization
    - Coordination of tech, UX, and creative teams in direct interface with clients
    - Client relationship management and deliverable tracking in a multi-market environment
    International Strategy E-commerce Project Management
  • Freelance
    Senior Account Manager – Digital & Content Marketing
    January 2016 - January 2017 (1 year)
    London, UK
    Freelance missions within creative agencies in London, on digital brand content and multichannel CRM campaigns.

    Agencies: OgilvyOne, KHWS, GTB
    Clients: Ford, ExxonMobil, British Telecom

    Scope of missions:
    - Pan-EU digital brand content production for Ford (vehicle launches) and ExxonMobil across 10+ markets
    - Deployment of B2B CRM campaigns for British Telecom
    - Adaptation and localization of content for multi-market audiences
    Brand Content CRM Digital Marketing

Recommendations

Be the first to recommend Thomas

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Brand Strategy Bootcamp
    Sweathead / Mark Pollard
    2020
    Bootcamp en stratégie de marque
  • Master's Degree in Communication
    Université Paris 13
    2006
    Master en

Categories