Thomas Viricelle

Art Director / Graphic Designer

Expert in graphic design (visual identity, publishing), packaging (cosmetics, spirits, consumer goods), and with extensive experience for major accounts and SMEs, I support companies in their development.

My working method

Contact and exchange are paramount to analyze, understand, and fulfill my clients' needs and desires.

The respect for constraints is a guiding principle that stimulates my creativity.

Art Director

I prioritize long-term relationships with brands and companies, thus ensuring the consistency of their image.

For several years, I was responsible for cosmetic and beauty hygiene brands such as AKANE Skincare and USHUAÏA, MIXA for L’Oréal.

Repositioning for the Henkel group of the DÉCAP’FOUR and TERRA brands.

Creation of the BEERTENDER brand image, development and creation of DESPERADOS RED beer for Heineken.

I work hand in hand with SMEs.

In collaboration with Jean-Luc Le Deun, creator of LE DEUN Luminaires, I manage the brand image.

I am responsible for the graphic charter, communication, catalogs, and all brand needs (user manuals, price lists, product labels, workshop displays).

I help new structures emerge by creating their visual identity and developing their communication tools.

RASPAIL AVOCATS, a firm created by two young lawyers - CROSS MEDIA CONCEPT, a company specializing in digital communication and e-reputation.

My expertise:

Creation, renovation of Visual Identity

Graphic charter

Communication

Catalog, manual...

Creation, renovation of Packaging and range extension

Limited series, gift box

Sample...