Thomas Vergnol

Within the 4th largest global automotive manufacturer:

• Managed a CRM centralization platform deployed in 30 countries for the Peugeot, Citroën, DS, and Opel brands, aiming to improve customer knowledge and campaign performance.

• Implemented KPIs and reporting tools for marketing teams and management.

• Product Owner for the MyPeugeot application: managed priorities, oversaw developments, and built the product roadmap in JIRA.

• Managed cross-functional projects, coordinating internal teams and external partners such as Accenture Song and Publicis.

• Actively participated in process optimization and digital transformation initiatives for the Brand Content division.

For an American manufacturer specializing in vehicles for people with reduced mobility (PRM):

• Managed a market and technical feasibility study to identify opportunities and gaps in the PRM segment.

• Defined and deployed a product roadmap, overseeing outsourced production and coordinating R&D teams.

• Developed and implemented the launch strategy: positioning, marketing, and go-to-market.

• Contributed to continuous improvement initiatives and the alignment of processes between marketing and technical teams.

I assist companies in the design, optimization, and development of their digital tools to concretely support their growth.

My approach involves designing useful, coherent, and truly adapted solutions to business needs, with particular attention to user experience, performance, and ease of use.

Whether it's improving a customer journey, structuring sales management, automating certain tasks, or developing a custom tool, my goal remains the same: to create effective, reliable digital systems designed to last.

I am involved in strategic thinking, functional structuring, and operational implementation for projects involving the creation or redesign of websites, online stores, mobile applications, CRMs, newsletters, business back-offices, and specific developments.