Freelancer profile translated to English.
Back to original languageAbout Thomas
Your expertise deserves to be visible — my job is to ensure it.
Digital Project Manager, I support freelancers, VSEs, and e-commerce businesses in developing their visibility and revenue through results-oriented digital strategies.
đź“Ť Local SEO, Google Business Profile (GBP) & Google My Business
Today, being visible on Google Maps is essential for attracting customers locally. I optimize your Google Business Profile (formerly Google My Business) to improve your local presence and your ranking on Google.
I focus on:
the optimization of GBP / Google My Business profiles,
local SEO,
Google reviews strategy,
improving your Google Maps visibility,
creating high-performing landing pages designed to convert.
Objective: position your business in the local Top 3 and transform your digital visibility into a real acquisition lever.
đź’» Technical & E-commerce Audits
I also support businesses in optimizing their websites and online stores:
technical audits,
performance optimization,
UX improvement,
website redesign,
secure integration of modules and payment solutions.
🛠️ Methodology & Innovation
Accustomed to advanced technical environments and AI-based tools, I manage each project with rigor, method, and business vision to offer reliable, scalable, and concrete solutions.
My role: to become a trusted digital partner, allowing you to focus on your business while I handle the technical complexity.
đź“© Let's discuss your project, your local visibility, or your Google Business Profile / Google My Business strategy.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- CGI FINANCE, groupe Société GénéraleDigital Project ManagerBANKING AND INSURANCEJanuary 2023 - Today (3 years and 5 months)Marcq-en-Barœul, FranceManaged digital acquisition campaigns with dual expertise in SEO and Paid Media. Responsible for the SEO of the boat market: editorial optimization, visibility monitoring, organic performance improvement, and advanced use of SEO tools. Responsible for SEA and SMA for the automotive market with campaign management, monitoring, and optimization. Managed a SEA budget of €12k/month. Results: 3x visibility, +70% traffic, and +36% leads in one year. Designed Looker Studio dashboards for KPI monitoring, performance analysis, and reporting. Used generative AI and automation tools to accelerate marketing workflows and improve data utilization. Monitored issues related to GEO and new visibility strategies in AI-augmented search environments.
- CGI FINANCE, groupe Société GénéraleDigital Communications Officer - Fixed-Term ContractJanuary 2022 - January 2023 (1 year)Deployed multi-channel digital campaigns: emailing, online advertising, banner exchanges, and affiliation. Managed web partners and created cross-channel content (editorial, photo, video) to support communication efforts. Monitored audience and traffic to analyze campaign performance and identify optimization opportunities.
- AuchanCommunity ManagerJanuary 2019 - January 2021 (2 years)FranceCo-developed social media strategy and managed online reputation. Managed communities, moderated content, and oversaw the editorial calendar. Implemented Social Ads campaigns.
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Education
- Master in Digital Marketing & CommunicationMbway2021MasterenMarketing&Communicationdigitale
- Bachelor's Degree in E-commerce & MarketingMaestris2018Licence E-commerce & Marketing